Howard McWilson | homac
When you make time,read comment/like one or two of the articles I have listed.These articles will help you with your online marketing and self improvement.
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Hey! Tone It Down.

Sep 3rd 2010 at 8:40 AM

In marketing, differentiation is key. People need a good reason to pay attention to you.
And toning down your claims can actually be a "Very Effective Technique" for doing just that.

Why?
Because the bigger you make your claims, the more you are actually blending in with
everyone else out there.
By simply not coming out and making enormous claims, you’re immediately setting
yourself apart from others who carelessly throw around these wild promises.
People want to work with someone who’s honest, realistic and isn’t afraid to give it to
them straight. Someone who’s not blowing hot air.
Don’t get me wrong, you still have to answer their question of “what’s in it for me?”
After all, we’re all trying to "Gain Something By Doing This" in the first place. I’m not saying
in any way you shouldn’t sell the financial possibilities of this business…
I’m saying that because of the perception network marketing has in our society as a
whole and in order to gain their trust, you have to make their concerns and doubts a major
focus of your attention.
By doing this you’re saying, “Hey, I’m not interested in duping you into signing up here.
I’m not trying to make a quick buck. I’m genuinely looking out for your best interests.”
Acknowledge that there is a high failure rate among home based businesses. Address the
reasons for this (lack of skills, poor marketing, insufficient funds, lack of commitment,
etc.). Set up realistic expectations. Talk about some of the lies out there about building a
network marketing business.
This positions you as someone who’s on their side. Someone who’s
looking out for them.
"This is such a refreshing change" from what people are used to hearing that they’re
magnetically drawn to this type of honest approach.
Remember, we’re trying to increase the believability of our offer, and one of the best
ways to do that is to go easy on the claims we make. It’s a surefire way to gain their trust
and put them at ease. Once you’ve done that, you’ve got a green light to present your
benefits.

6 comments
Please to comment
Oct 27th 2010 at 10:44 PM by drkelp
Spot on Howard. I thinki the low key approach you describe works better that the over the top, best thing since sliced bread, rah, rah approach. Peace, Grant.
   
Sep 26th 2010 at 1:30 PM by philjansen
Thanks for sharing a well informed article Howard! God bless! - philjansen.com
   
Sep 25th 2010 at 11:29 AM by LynnB
You are so right Howard, if you just Listen first to their needs and concerns and address those first you will more likely be joined. Always works for me and you'll gain lots of friends along to way too, great post. LYNN
   
Sep 24th 2010 at 10:01 AM by caradiva
Thanks a Lot for that information Howard. Good Article. Keep them coming.
   
Sep 15th 2010 at 7:41 AM by blackfolder1
Anytime I see an ad like "Make 22,000 in 30 days" or something similiar I don't even pay attention to it. I never promote my sites this way. I will tell you up front that my sites are not going to make you rich- unless you have a HUGE following that will do anything you say! However, you can make a nice little living online with them. If you would be interested in a REAL opportunity- not false claims- simply click on my faceplate to see what programs I am in. Doug
   
Sep 14th 2010 at 9:55 PM by bizsuccesskeys
Very true! I will keep that in mind online and on the phone... thanks!
   

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