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Asantae Healthy Coffee



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Health Breakthrough with Coffee

Nov 7th 2010 at 2:17 PM















By Dwight Lundell, M.D.

Asantae Java’s HealthyRoast™ process increases antioxidant strength by up to six times over that of other premium coffees.

Oxidative Stress

Oxidative stress occurs when there is an imbalance between the production of free radicals and the biological system’s ability to readily neutralize the free radicals and repair the resulting damage. This oxidative damage has been implicated in many diseases including heart disease, hypertension, Alzheimer’s disease, Parkinson’s disease and chronic fatigue syndrome. Oxidative stress is known to damage DNA, proteins, LDL and other lipids critical to the cell. Oxidative stress is also connected to the aging process.

The production of free radicals is a normal consequence of metabolism. When we use oxygen in the process of producing energy, reactive oxygen species (ROS) are created. If not neutralized, they start a cascade of damage to other molecules which can ultimately result in the death of the cell. Fortunately our cells have the ability to make and use antioxidants to defend themselves against oxidative damage.

Things that create an imbalance favoring oxidation and oxidative stress are radiation, cigarette

smoking, air pollution, toxins, inflammation, overeating, and poor nutrition where not enough anti

oxidants or antioxidant building blocks are consumed in the diet.

Antioxidants and Health

To protect themselves from oxidative stress and damage from the sun, plants contain high con

centrations of polyphenols which serve as antioxidants. Some of these polyphenols are flavonoids, flavinols, anthocyanins and phenolic acids.

Populations of humans that regularly consume fruits and vegetables have been documented by large epidemiological studies to have less disease and oxidative stress than populations that do not. Oxidative stress reduction in humans by the dietary intake of polyphenols has been shown in experimental animal studies and cell culture experiments to reduce diseases associated with

oxidative damage. However, supplementing the diet with specific vitamins or compounds derived

from plants has so far been disappointing in dramatically reducing or preventing human disease. Experts believe that the absorption and metabolism of the complex polyphenols provides the body the opportunity to produce the amounts and kinds of antioxidants that it needs to avoid oxidative stress. The key then is not the antioxidant content of the food, but whether it is absorbed and metabolized to compounds that are effective in combating oxidative stress. 2

Coffee is Rich in Antioxidants

Coffee is rich in polyphenols and is consumed by a large majority of people on a regular basis. Therefore coffee is the largest single source of antioxidants in the American diet. The major antioxidant compounds in coffee is the polyphenol chlorogenic acid (CGA). It’s absorbed and metabolized in humans and demonstrates antioxidant activity in plasma.

Chlorogenic acid and its metabolites reduce the oxidation of LDL (so called bad cholesterol). Oxidized LDL plays a critical role in the formation and growth of atherosclerotic plaques which can lead to heart attacks and death.

(Journal of Agricultural and Food Chemistry 2002,50,5735-5741, American Society for Nutritional Sciences 2001,66-71, American Journal of Clinical Nutrition 2007;86:604-9)

Other proven and promising studies have shown the health benefits of coffee in combating

disease, from Parkinson’s to type II diabetes, from Alzheimer’s to heart disease. To list just a few

[Biochemistry 2004; 69:70-74, American Journal of Clinical Nutrition; 2006; 83:1039-46, Annals Internal Medicine 2004; 140:1-8, FEBS Letters 368 (1995) 188-192, Journal of the National Cancer Institute, Vol. 97, No. 4, 293-300, February 16, 2005, CANCER RESEARCH 49, 1049-1051, February 15. 1989, Journal of Alzheimer’s Disease, Volume 16, 2009]

Measurement of Antioxidants

ORAC (oxygen radical absorbing capacity) is a popular method to measure antioxidants in food, but it does not indicate whether the antioxidant is absorbed, metabolized or actually does anything

beneficial in the body.

CGA is the major antioxidant in coffee and we know that it’s absorbed, metabolized, has potent antioxidant activity, and is incorporated into LDL to prevent its oxidation. Therefore, measuring the levels of CGA is a valid method of demonstrating the value of coffee to good health.

While coffee is rich in antioxidants, the roasting process which produces most of the taste and aroma of brewed coffee also destroys the majority of the antioxidant polyphenols. The darker the roast, the lower the antioxidant content.

Source: HPLC analysis by Applied Food Sciences 2004

Green Beans Light Roasting Medium Roasting Dark Roasting


The Breakthrough

The first advance in coffee in hundreds of years is the invention and patenting of the

HealthyRoast process. This process carefully extracts antioxidants from green (unroasted) coffee beans and infuses them into the beans at the end stages of the roasting process thus making it very rich in antioxidant polyphenols. Asantae has the exclusive rights to these patents for the HealthyRoast process (US patent # 6723368).

Since CGA is the major polyphenol in coffee and is known to be absorbed, metabolized

and is beneficial to the body, Asantae has chosen to measure CGA as a method for quality

control and to compare Asantae Java to other premium coffees. The measurement of CGA content was done by a technique called high performance liquid chromatography (HPLC) and was conducted by a third-party independent laboratory.

The Results

Asantae Java is truly the first breakthrough in coffee in hundreds of years. Asantae Java

delivers up to six times more antioxidant than major retail premium coffee. Asantae Java Healthy Roast multiplies the health benefits of consuming coffee making it unique and appealing to all those who are concerned about consuming more and more effective antioxidants from coffee. Because of this breakthrough Asantae Java is poised to become

a significant part of the $34 billion domestic coffee market.

Source: Asantae independent study

Source: Asantae independent study

0 20 40 60 80 100

Mg CGA Major Retail Brand Green Coffee Beans 96 25 Milligrams Milligrams per cup 0 50 100 150 200 250 300 Mg Total Polyphenols Major Retail Brand Network Marketing Brand Asantae JavaTM Breakfast Blend Asantae JavaTM Decaf 33 77 253 246 Milligrams Milligrams per cup


Dr. Lundell is Chief Medical Officer of Asantae. He has performed more that 5,000 coronary bypass

operations and is the author of The Cure for Heart Disease.

Source: Asantae independent study



These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

0 50 100 150 200

Mg CGA Major Retail Brand Network Marketing Brand Asantae JavaTM Breakfast Blend Asantae JavaTM Decaf 25 58 192 187 Milligrams

Milligrams per cup

8 7 6 5 4 3 2 1 0 The Content of Chlorogenic Acid (CA) in Various Coffee Beans Percentage concentration of CA

Please to comment
May 9th 2013 at 9:49 PM by teampaula
Great article. I am taking chlorogenic acid incthe hopes of dropping weight and cholesterol. These anti oxidants are awesome!

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