Has Digital Media Marketing Finally Overtaken Conventional Marketing?
Digital media marketing is simply marketing that is done using digital channels like websites, internet, and mobile. In the recent years, it has completely taken over the world by storm and rightly so. There is hardly any industry, or even the strangest business niche, left untouched by its enormous potential. Even industries like automobiles, that used to rely almost completely on offline marketing, have now taken to digital methods to market their products in every part of the world. So would it be safe to say that digital media marketing has finally overtaken conventional or offline marketing? Let's find out.
The number of smartphone sales have increased tremendously ever since the iconic Apple iPhone was launched in 2007. The world has just not looked back ever since. Every single day, electronic giants battle it out to provide the very best of mobile and computing amalgamated in one. This trend continued with the launch of the iPad in 2010. Companies are shifting their focus almost completely on mobile and handheld devices, which has led the PCs phase out from houses and remain a cost effective option in offices alone....
....So while it would be unwise and unjust to say that digital media marketing is the major form of marketing now, but it most certainly is a real player in the market and its importance is undoubtedly increasing every day. With a few exceptions, a successful product is one that combines the two forms of marketing in the perfect balance.
It's a 50-50 thing, for now.
The Digital media marketing has long been touted as a full-blown replacement for conventional (offline) marketing. But has that replacement already happened?
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