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Growing Digital World and Crucial Role of Officers in This Field

Mar 26th 2015 at 5:19 AM

The world of technology has really demonstrated that things can go beyond the boundaries. This is a digital world and in this world, we have to create a chain of talented officers who can steer the gear to a next level. To establish a digital business, there is need of the efficient leadership but unfortunately the governing bodies lack depth in this area and this is one major obstacle to take the digital world to a higher level. Many high profile people discuss the issue in their board rooms but they are not able to come to a final conclusion.

The question is do the companies who are operating the digital business do exactly have the genuine digital leaders they require. The answer can be Yes and No but so far the feedback received by the various reviews is not satisfactory in this area. As per the feedback from one of the leading dailies related to a leading business school in the world, only 2 percent of the fortune 500 global companies possess two percent of the boards that can be called truly digital in all perspectives.

The question is that the boards of the leading global companies need to have the direct relation with the top digital talent that is available in the world at present. In fact, such issue has been often discussed at the Chief digital officer summit organized by various leading companies. AS per the leading newspaper, it is really astonishing that only three companies in FTSE 100 have just 3 or more tech savvy guys who can rally steer the gear in this area. Here, there definitely arises the need of the chief analytics officer who can really provide a new dimension to solve the problem that definitely has to go in a short span of time. The astonishing fact is that despite such problems, many CDOs have become board members in the past 2 years. This shows the demand.

The elevation of the Chief digital officers to the board members is fully possible because of one fact that it is actually highly profitable. The digital entrepreneurs too have not only become the board members but investors, also. The truth is that many of the boards do not know exactly what to do and for this, there is definitely the need of chief marketing technologist.

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