Claire Rossignol | girl_marketer
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Get the Right Niche

Nov 7th 2010 at 12:49 PM

Simpler than You Think !

Let’s get to step one in the process to GOOD MARKETING

Step #1 - Niche Selection/Doing Your Research
Step #2 - Targeting “Buyers” First
Step #3 - Expanding the Business

So the way that I do my Niche Selection and Research is possibly a bit
different than what you may hear elsewhere.
Some people tell you to go after markets with little to no competition, or the
little known golden nuggets out there…whatever…I don’t believe in that, it
takes WAY more sweat and tear necessary to make that line of thinking
profitable for you…
I want the easy route instead…
This is basically what it comes down to for me –
Leverage the Success of Others.
I like to promote what is ALREADY doing well.
For example if I’m promoting an offer through, I’m going to
choose one of their most successful offers to promote.

Learn to WELCOME competition. If a lot of other people are also
promoting a product or services it means that it must be working well for
them – and this provides a huge OPPORTUNITY for us.
Particularly with the way that I’m going to show you how I drive large
amounts of TARGETED traffic. ;-)
I hear a lot of people say in business that you should ‘pick something your
passionate about’
….like that’s the standard business mantra or something.
And I do agree with that phrase…but I must clarify one thing…
It helps to be interested in the area you’re promoting, because it can be more
fun that way


What I think is even more important than the subject matter of the niche
you’re promoting, is to be passionate about the PROCESS.
It’s the PROCESS behind your ACTIONS that are the biggest factor to your
To be honest, I’ll promote products in markets I have no personal interest in
whatsoever….in fact, the products and services themselves could actually
pretty boring to me! :-P
But that’s not the part that gets me excited, it’s the PROCESS behind what
I’m doing! That’s the part I love!
I love going into new niches, targeting the buyers within that niche (like I’m
about to show you how to do), and repeating the process over and over to
grow my business and cash in.
So let’s get to it!!

How to Approached Different Markets/Niches

To me, there are three main “Superniches” that will never ever go out of
They are – Health, Wealth, and Relationships
And these categories don’t fail no matter the state of the economy, people
are ALWAYS interested in these categories (it’s not something like ‘dining
out’ or ‘movie rentals’ that people usually will cut back on in hard economic
But speaking of dining out, what would be a good idea would be to sell ‘how
to save money dining out’ or ‘how to save money taking a girl out on a
date’….something like that….I’m just brainstorming now
But anyway, back to my point…
These ‘super’ niches can be broken down into subniches – For example….
Health can be things like –
a. Fitness
b. Weight Loss
c. Lower Cholesterol
d. Improve your Golf game (like targeting athletes).

Wealth can be –
o Making More Money
o How to Save Money (like get cheaper insurance, or credit
o Coupons (for dealshoppers)
o Job Searches

Relationships can be –
o Dating Advice
o Personal Growth/Life Fulfillment
o Hobbies
o Travel/Gifts

The reason that I even mention the idea of “Superniches” and “Subniches” is
that this is the way I think of everything that I promote online, no matter
how large or small the market is.
It helps me really drive deep into the market and find more traffic and more

Get more details here

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