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Get Better Landing Page Conversions Using These Three Ideas
An essential component of your online business marketing plan is your landing page. It does not matter whether you are using it to sell a product or if its main function is gathering leads, if it not inspiring a feeling of trust in your visitors it will not encourage them to take
action and your results will suffer. To improve your conversion rate without the need to employ an expensive copywriter, there are a few small tweaks that you can make to get better results.
Here are 3 quick tips that can increase the conversion rate to your landing page immediately:
One of the best methods for adding credibility to your statements is by having customer testimonials as a way to provide proof. Nothing works better than getting the opinion of someone who has used a product that you are thinking of buying. Offline businesses have used this marketing technique for years and online businesses are finding it even more
effective. The only thing that you must remember is that these testimonials need to be as believable as possible.
Even when testimonials are one hundred percent authentic; they will not always be accepted as such by the reader. Although it is a common practice online to use fake testimonials, don't make this mistake as people are already very skeptical. If at all possible, include an audio or video recording of the person giving the testimonial, as this will
increase the belief of the reader.
2. Add a Symbol of Trust.
To give your online business more credibility and authority there are a number of symbols available that you can use. One of the most common ones that is used and trusted by many people is the Better Business Bureau symbol. It is amazing how adding the letters "BBB" and a security badge to your landing page, particularly if you are selling a product
can improve your credibility status, as potential customers will immediately feel more secure about any transactions they may make with you.
If the main purpose of your landing page is to build a list of email subscribers then adding an anti-spam symbol is essential, and as well as these traditional symbols it can help if you include symbols belonging to any other affiliations you may have, such as the local Chamber of Commerce as an example.
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