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Building an online business through search engine optimization for my blog.
Author of online articles and E-Book.

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Dan Atkins | Firstpro

Functioning Search Engine Optimization For Your Blog - by Dan Atkins

Jul 6th 2010 at 6:06 AM

Search engine optimization for your blog can include lots and lots of things and knowing what they are is an ever changing art. In all probability, what is right now will still be correct in six months but it will just be less effective.

The trick is to always be aware of trends in online marketing and make sure you move with the times. Search engines are constantly ranking websites on a number of different things. If you take two football blogs with exactly the same content and compare them but one has its pages Meta tags filled in correctly. Which do you think will rank higher in search engines, the one that tells the engine what the blog is about in the tags or the one that says nothing?

It's rather obvious when you think about it but it's not always obvious what you have to do to achieve optimization, let alone good optimization. Try out things on your own blog like creating your two identical pages but have one that has the page title in the URL.

Using a good page URL when writing your blog is often missed by a lot of people. When testing you page it's a good idea to include one exact line of text from your writing on the page. Make sure that the line you use is relevant to the title and Meta tag that you are testing. Through constant testing and re-testing, you'll have a good idea of what is currently working and what is a fading trend.

Something which is a good example of a fading trend is back links. In the past, people signed up to all sorts of link exchange programs so that you ended up with a load of links in to your site. The problem these days is that the links tended to be from sites that were irrelevant to the subject of your blog. It also meant that you were linking to lots of sites that have no relevance to your subject matter.

These are actually a good example of how things have changed when it comes to optimization. These days the search tools recognize that links are reciprocal, so if you have more links coming in than going out then this is good.

The sites that link in to yours are also important in terms of relevance. If a search tool can see that lots of football sites are linking to your football blog then that says you are a good source of football information.

In reality, there are a thousand and one ways to improve your site and by the time you learn them all they'll have changed. My advice is to consult with a professional and get the job done properly from the start. These people do this sort of thing every day for a living and are constantly rated on their results. When it comes to search engine optimization for your blog it's silly to have the best blog around if it can't be found.

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