Roger Pearson | jlsegul
The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore, all progress depends on the unreasonable man. --George Bernard Shaw

FTC tells Acai Berry Weight-Loss Pills/Colon Cleansers to Stop Deceptive Advertising

Aug 24th 2010 at 12:56 PM

A U.S. district court has ordered the marketers of acai berry supplements, “colon cleansers,” and other products to temporarily halt an Internet sales scheme that allegedly scammed consumers out of $30 million or more in 2009 alone through deceptive advertising and unfair billing practices. The FTC will seek a permanent prohibition. Since 2007, victimized consumers have flooded law enforcement agencies and the Better Business Bureau with more than 2,800 complaints about the company.

Acai berry supplements, derived from acai palm trees that are native to Central and South America, have become popular in recent years. Last year, the Better Business Bureau named fake “free” trial offers – including those for acai supplements offered by the defendants in this case – as one of the “Top 10 Scams and Rip Offs of 2009.”

“Too many ‘free’ offers come with strings attached,” said David Vladeck, Director of the FTC’s Bureau of Consumer Protection. “In this case, the defendants promised buyers a ‘risk free’ trial and then illegally billed their credit cards again and again – and again. We estimate that about a million people have fallen victim to this scam. As if that weren’t enough, there were fake endorsements from celebrities like Oprah Winfrey and Rachael Ray for a product that didn’t work in the first place.”

The court order halts the allegedly illegal conduct of Central Coast Nutraceuticals, Inc., imposes an asset freeze, and appoints a temporary receiver over CCN and several related companies, while the FTC moves forward with its case to stop the company’s bogus health claims and other deceptive and unfair conduct.

The FTC charged CCN, two individuals, and four related companies with multiple violations, including deceptively advertising AcaiPure, an acai berry supplement, as a weight-loss product, and Colopure, a colon cleansing supplement, as an aid for preventing cancer.

Please to comment
Aug 27th 2010 at 8:11 AM by ChuckBartok
I do not rely on MLM for my necessary Income, but the monthly checks are good for Wealth Building. Contrary to most thinking I market PRODUCTS that work for me, and that is the focus of sharing information. The companies I am associated with allow a nice Income form the Sales of product. Every once in a while a customer will be interested in applying the principles of solid Business and they operate with a BUSINESS MINDSET
Aug 27th 2010 at 6:39 AM by jlsegul
I don't thing you will find a definitive list Fred. The thing you have to look at is the business structure. For instance, if you took the business (MLM) plan away and you could make decent money just selling the product, then it is probably a decent business. However, if the only way you can make money is to recruit other people, then they have probably just thrown together a product to try and make the business legal. This is the real test of an MLM.
Aug 27th 2010 at 12:43 AM by fredds
Thanks for the alert Headmaster. Just wondering, does anyone have any information as regards which Acai Berry marketers are genuine and not scams. It will help a lot of genuine and honest internet marketers who would like to do CLEAN business.

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