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Free Advertising with Email Signature Files

Aug 16th 2010 at 6:51 AM

 A much often overlooked means of free promotion for your
Web site, service, or product is your e-mail signature file.
Everytime you send an e-mail message to a friend, colleague,
newsgroup, mailing list, etc. you have the opportunity to
convey a marketing message and attract a new visitor to
your Web site.

 Sig File Contents

 Many of the e-mail programs convert "hot links" to email
addresses and URL's automatically. Some may still require
you to format them properly (though I don't know of any)
to take advantage of the "hot linking" feature. To do this,
simply enclose them between lesser than and greater than signs.
For example, type your e-mail address as:

<mailto:someone@somewhere.com> and your entire URL as
<http://www.yourdomain.com>.


 There are many approaches to Sig files. One way is to
categorize them according to purpose:

 E-Mail User:

 An e-mail user is usually concerned with providing a return
e-mail address. It is very common to see the use of a favorite
quote incorporated into their signature file. An example may
be:


Jane Doe <mailto:jane@provider.com>
"You cannot teach a man anything, you can only help him to
find it for himself." -- Galileo Galilei


 Business User -- Non Promotional

A typical business user may take a "business card" approach.


John Doe, B.S., M.S.
Director of Sales, Websites Be Me
<mailto:john@websitesbeme.com>
Tel: 888-123-4567 -- Fax: 222-987-6543


 Business User with a Web site:

 Don't miss the opportunity to give the URL for your Web site.

Jane Doe, CEO <mailto:jane@softwareisus.com>
Software Is Us Website: <http://www.softwareisus.com>
Tel: 888-123-4567 -- Fax: 222-987-6543


 Business User - Promotional:

 -To make a signature file even more effective, include the use
of a marketing message and a call to action.


John Doe, Director of Sales <mailto:john@websitesbeme.com>
Tel: 888-123-4567 -- Fax: 222-987-6543
*** Websites designed to your specs! Personal, group or biz***
***<http://www.websitesbeme.com/samplesites.html>***


 Signature File Formatting

 Netiquette dictates that a signature file should be between 4-6
lines. Due to the differences in e-mail programs, design your
signature file to be 60-65 characters wide and touch Enter at
the end of each line. Use a non-proportional font such as
courier 9 point. It is OK to use spaces but not tabs.

After you create your e-mail signature, send yourself an e-mail
message to check that the lines do not wrap before the end of
each line and the overall appearance.

2 comments
Please to comment
Sep 6th 2010 at 1:40 PM by ecco1729
A good article!
   
Sep 6th 2010 at 6:48 AM by TimRR
Very well done
   

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