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Four Ammunition Your SEO Has To Stay Equipped With In 2016
Are you all set for the myriad changes that Google will come up with it’s algorithms in the
The following four trends will help you to cope up with the changes in the next year.
Video Content Was Popular. It Will Start Domination In 2016
Written content is like a baseline for businesses and videos, infographics, and other mediums serve as the peripheral addition. Video is predicted to outpace written content in terms of being viral, engagement, value, effectiveness and the ROI. The development of video platforms like Vine, Periscope, and Snapchat have ensured that the video apps are responsible for this.
These are the direct answers to the search queries and show at the top of the search engine result pages in a box. The frequency of such answers is increasing at a considerable rate. If you have high-quality, unique content that could help Google in answering the common questions of the users, you have a great opportunity to get displayed in the rich answer box.
If you are looking to appear in the rich answers, you will need to do some long-tail keywords research to find the frequently asked questions and base your content on the same. Companies like clickmatix.com have already started working for their clients in the similar fashion.
Google has been very careful about revealing whether user behavior is one of the ranking factors. Some experts have experimented on the same and have come up with the conclusion that it indeed is a ranking factor. Rand Fishkin has mentioned that marketers will need to consider both Google and the searchers in their strategy. The following 4 factors play a main role in ensure that you fulfill the double algorithm theory.
Clickthrough rates: If this count is high, they are clear indications that the searcher has found the result quite satisfying.
Engagment Rate: Dwelling for a substantial time on the page is a sign that the content is able to engage the audience.
Satisfying Content: Google’s new algorithms have the ability to make out the quality and the relevance of the content and whether it is capable to provide in-depth information to the user.
Social Signals: Pages that have high shares will outrank the ones with lesser backlinks.
Social Content Will Be Readily Indexed
Google has secured a deal with Facebook and Twitter already. So, you might notice a tweet or two appear in the mobile search results. In the year 2016, more platforms will become more heavily indexed by Google and other search engines. Social posts will have a value and consideration that will be similar to the independent web page.