2 years ago
FantasySharks.com acquires FantasyInsights.com in strategic partnership
1888 Press Release - Sharks Fantasy Sports, LLC which owns and operates FantasySharks.com, a leading fantasy football content and tools provider, has acquired FantasyInsights.com. Fantasy Insights has a 21-year track record of providing premium fantasy football content to their subscribers and will become a core piece of a new premium fantasy football content subscription service, offered through Fantasy Sharks.
Boston, MA-NH - The merger is a strategic partnership which will enable Fantasy Sharks to offer a premium subscription product, while supplementing Fantasy Insights' already top-notch premium content with data and tools support. Fantasy Sharks founder Tony Holm commented that "we have wanted to launch a premium subscription offering that will help provide a more intimate and direct experience for our users. Combining Fantasy Insights and their history as a leader in Premium Products with our data, tools and ability to heavily customize the user experience, will give us an immediate legitimate entry in the space. This is a win-win for not only the businesses but existing Fantasy Insights customers as we'll be able to create content that is tailored to the readers specific league scoring and position requirements. Something I think they will appreciate very much."
In announcing this shift in the fantasy football information landscape, Fantasy Insights' Owner Dish Adams noted that "we have always said we are not a news organization-we're an insights organization. We don't have the infrastructure to compete on the up-to-the minute daily items that today's fantasy footballer requires. Fantasy Sharks is the best we have seen in providing comprehensive daily analysis, roster tools, and exceptional columnists and we are thrilled to become a part of their championship culture. This partnership allows us to focus on what we have always done best-the content in our reports."
"It's a natural fit," said Holm. "This gives us a turn-key product from a trusted source with a 21-year track record and a robust subscriber base. This is the perfect way for us to provide more detailed analysis and information for our users without compromising any resources from our existing product. Both of us get stronger with this partnership and the real winner is the customer."
The sites will begin to integrate features during the 2014 season, with
http://www.fantasysharks.com absorbing Fantasy Insights completely into its portfolio of content starting with the 2015 season. Dish Adams will remain in his role as Head of Publishing of Premium Products and will focus on building Fantasy Sharks' new suite of premium offerings. Both Fantasy Insights existing writers and Fantasy Sharks columnists will begin to meld operations and contribute to future premium reports. "Fantasy Insights is a hidden gem in the fantasy landscape - I was most impressed with their quality first and their passion second. Their content is unique and not the typical garden variety reporting - which matches our philosophy well. It's our goal to bring unique content to a wider audience by combining resources and writing talent," said Holm.
"We've been doing magazine-style premium reports since the first days of the Internet," added Dish, confirming current Fantasy Insights subscribers shouldn't fret. "The changes to the report will be enhancements and additional content. What this allows us to do is add unique analytical tools and more in-depth analysis from more writing talent with outstanding pedigrees. The combined product will be like our traditional reports on steroids."
Fantasy Sharks is entering it's thirteenth year as a leading fantasy football content, projections and tools provider. With over fifty dedicated contributors and multiple industry awards, Fantasy Sharks has been one of the fastest growing websites in the fantasy sports space. Site founder Tony Holm has been publishing fantasy football content since 1993 and has been nominated the last two years as a finalist for the Fantasy Sports Writers Association Hall of Fame.
Fantasy Insights was the first fantasy football website on the Internet and has produced both award winning pre-season and weekly reports since 1994. Publisher Dish Adams has been a noted fantasy football expert as an analyst at NBC Los Angeles, Bloomberg Sports and Sporting News radio. He has also hosted and appeared as a guest on several national podcasts and radio stations. In 2013 Dish established himself as one of the premier money game analysts, placing seventh out of over 100,000 entrants playing for the million-dollar DraftStreet Championship and qualifying for Fantasy Feud's "Feud of Champions."
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