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Failing Car Dealership? Here is what you are doing wrong

Jul 23rd 2014 at 4:01 AM

Running a successful dealership takes hard work and dedication; in the current economy, it takes almost a herculean effort, both from you and your employees. But when a dealership starts going downhill, your customers and even key employees, abandon ship. Owners feel overwhelmed and they can’t find answers which will help them save their business.

Don’t lose hope just yet though, there are certain steps you can take and changes you can enact which may be able to help you save your dealership.

Find the Reasons for Failure

The first thing you need to do is assess the damage and find out what are the main reasons of your business’s struggles. It can’t all be because of the economy, after all there are plenty of businesses that are enjoying success even with the struggling economy. It can be a lack of customer service, price fluctuation or any number of factors that could be contributing towards your dealership’s downfall.

The Right Staff?

When you are evaluating the business, take a long and deep look at your employees. Since your business is dependent upon sales, your sales people are the backbone of it. You need to ask yourself whether you have the right sales personnel working for you.

Protect the Business

You need to protect your business and all its assets. One of the reasons that dealerships end up failing is that they don’t have motor trade insurance. They are not prepared for unfortunate events; when an accident or damage happens, they suffer financially.

Have a Plan

Just as you have to develop a business plan when you start a new business, you need to have a similar plan to save your dealership. Workout all the details and list down the things you need to achieve to secure your business’ future.

Rework the Marketing Strategy

You may be struggling financially, but you have to make some room for a marketing strategy. You need to market your business, so it stays relevant. Use some new techniques like social media marketing for some affordable advertisement.

Fight Battles not a War

Bringing your business back from the brink is going to be a very slow process. You have to be methodical in your approach. Plan out and achieve one goal at a time so you are not overwhelmed.


With some grit and creative thinking you can save your failing dealership. Keep the above points in mind and you will start to see some progress. With small victories, you and your staff will become more confident and your dealership will not be struggling for long.

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