Event Marketing 101 – How To Get The Crowds In
Event marketing is all about knowing your audience and understanding what media will get the message to stick in their minds. It is the art of influencing people in a way that the right segment of the population feels the need to come attend the event. It is a process that uses a combination of various media and tactics to ensure that people feel the buzz you wish to create. You may want to get sophisticated with a website that enables online registration, email reminders to registrants and email blasts to prospective attendees, but event marketing is all about getting the word out.
The best part about this industry is there is no shortage of tools available at the disposal of a marketer when it comes to reaching the largest section of audiences and getting them to attend the event in question. It can be as simple as a pamphlet handed out in the market or a multi page brochure that has been mailed to prospective attendees. It might also use sophisticated event marketing technology like a software or go completely open source by using the power of the internet. Any or all of these tactics must be used to get the crowds thronging in on D-day.
There are various ways in which technology can help you out in your endeavours. Event marketing software can help you keep track of tasks and manage various parallel strategies together efficiently. There are software packages that are specific to particular tasks such as providing detailed schematics of the event space which is useful for event management, event planning, caterers, audio visual and production companies. Systems are also available in the form of turnkey applications that can help you manage both online and offline channels.
The tools for event marketing include an even wider scale of choices. They range from brochures, ads, publicity, formal invitations, flyers, posters, press releases, registration forms, websites, emails, interoffice memos, etc. They come in all colors, shapes, and styles, even sounds and video, that can do the job of getting your message across to your target audience. It will eventually depend on your creativity and the effectiveness of your marketing strategy to get the desired results
The last and most powerful media to consider will be the internet. It is one of the most potent tools available at the disposal of a marketer and can expand your reach from a few thousands to prospectively millions. The social media and blogs are dominant platforms where you can get the word out about your event effectively. You can use this media for some well targeted word of mouth publicity as well as people these days place utmost trust on the online recommendations from friends. In the end, you simply need to devise and effective strategy and some engaging graphics. The thronging crowds will simply follow your lead.
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ABOUT THE AUTHOR
Clint Barton is an event marketing expert and is known to offer some amazing tips on the subject for the general public in the many informative articles that he writes. He recommends EliteMG.com as the best service provider to trust with all your event & experiential marketing needs.