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Of all that I do and all that I have tried throughout the years I find that I really enjoy anything Creative. From drawing & writing to web design & product creation - I just love to create. I have been online for so many years and have seen so many changes; it’s really a joy to be involved in projects that can change the world & what we do every day, in so many ways.

Somehow, I have a feeling that there are certain places we need to be in order to position ourselves for \\\'the next big thing\\\' and I am working hard to be in the very middle of it all.

As a professional writer I have had the joy of writing for some great people and great outlets both online & off. It brings me great joy to read comments from readers whether good or bad, its great to get responses to your work.

The Examiner is my favorite place, aside from IM Faceplate of course, and my page can be found at http://www.examiner.com/online-marketing-in-long-island/liz-calamusa - I hope you will visit my articles, they are 100% original and are not the same as the ones posted here.

If you would like to use my articles on your sites, please just contact me directly, there is no cost - just a link somewhere.

I am also available for product creation and product/site reviews. Please send me an email or contact me here if you would like me to create something for your site(s).

Article marketing, search engines, optimization, even guaranteed visitors, none of this is going to help you make a living if you are always 2 steps behind the money makers, join various networks and leverage yourself with a community of professionals who DO know what they are doing and will be happy to help you along the way. Stay away from anyone who tells you it’s right now or never! Fact is, if you approach those same people tomorrow with cash in hand, 9 out of 10 will NOT turn you away. Think about what you join and where you spend your valuable time.

Finally, I am always happy to help fellow community members, so if you are in need of articles, help with your blog or someone to maintain for you, just contact me. There are many ways that I can help and absolutely will!


Liz Calamusa | wp217
Im really excited because I am putting together my first 100% original traffic & marketing package complete with checklists, tracking sheets, and so much more!! Also original reports!
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Evaluating Your Websites Performance

Aug 12th 2010 at 4:23 PM

Evaulating WebSite Performance

Evaulating WebSite Performance




Setting up a website is the very first step of an Internet marketing campaign, and the success or failure of your site depends greatly on how specifically you have defined your website goals. If you don't know what you want your site to accomplish, it will most likely fail to accomplish anything. Without goals to guide you in developing and monitoring your website, all your site will be is an online announcement that you are in business.

If you expect your site to stimulate some form of action, whether it is visitors filling out a form so a representative can contact them, or purchasing a product, there are steps you can take to insure that your website is functioning at peak efficiency. One of the first indicators of how well your site is working for you is finding out the number of visitors in a given period of time. A good baseline measurement is a month in which you haven't been doing any unusual offline promotional activities.

However, just because hoards of people have passed through your gates does not mean your site is successful. Usually, you want those visitors to actually do something there. It is equally important to monitor the number of visitors to your site who made a purchase. This figure is called the site conversion rate, and it is an essential element of the efficacy of your website.

To find the site conversion rate, take the number of visitors per month and figure out the percentage of them that actually performed the action your site is set up for. For example, if you had 2,000 hits to your site, but only 25 of them purchased your product, your site conversion rate equals 1.25%. To get this figure, take your number of visitors and divide that figure by the number of visitors who made a purchase. Then divide that result by 100 (25 ?00 X 100).

If your website is set-up to get visitors to fill out a form, make sure to then figure out what the difference is between your site conversion rate and your sales conversion rate. This is because not everyone who fills out your form will actually become your customer. However, whether your site is set-up to sell a service or product, or to get the visitor to fill out a form, the site conversion rate will measure the success or failure of your website whenever you make changes to the site.

You may find that you need to implement some additional marketing strategies if you find that traffic to your site is extremely low. There are several effective methods to improve the flow of traffic to your website, particularly launching a search engine optimization campaign. This campaign is targeted at increasing your position in search engine results so that consumers can find your pages faster and easier. You can either research the steps you need to take to improve your search engine rankings, or employ a search engine optimization company to do the work for you. In either case, after your have improved your search engine positions, make sure you keep on top of them by regular monitoring and adjusting of your efforts to maintain high positions.

Another factor to examine is how easy it is for a visitor to your website to accomplish the action the site is set-up for. For example, if your goal is for the visitor to fill out a form, is this form easily accessible, or does the visitor have to go through four levels to get to it? If it's too difficult to get to, the customer may just throw in the towel and move on to another site. Make sure your buttons are highly visible, and the path to your form or ordering page quickly accessible.

Finally, have a professional evaluate the copy on your website. The goal is, of course, to get your visitor to make a purchase or fill out your form. Website copy must be specifically geared to your online campaign and not just a cut and paste job from your company brochure. The right copy can make the difference between profit and loss in your online campaign.

1 comments
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Aug 23rd 2010 at 12:49 PM by elitejewels
Hi Liz! This is a really good article, explains in detail what people (like me, lol) need to know! Would I be too bold to ask for you to look at one of my websites: elitecustomgifts.com? It's a work in progress (my 1st one), but I know it needs much more! You seem to be a very honest/open person, that's the type of help I need! I have a blog that's helping (or at least I think it is) to get more traffic: elitegiftsblog.com. I'm paying $70 a mo to ieplexus.com to service this blog, wondered if it's been worth it?? Well, thanks for your help, it would be much appreciated!! Blessings, Susan
   

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