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Ensuring your affiliate site pays off

Oct 10th 2010 at 4:44 AM

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Ensuring your affiliate site pays off

Your affiliate site is the means by which you will attract visitors and pre sell them to click through to your sponsor’s site. You need to make it sticky so that visitors will stay and read all your content and then be curious to click through to your sponsor’s site.

One of the best websites to build for this purpose is a theme content site. This will have a main theme, like health and wellness. You can then join multiple affiliate programs related to this topic. It is best to find a niche market in this large and popular market.

Your domain name should attract and interest potential visitors. You should make it from one of your main key phrases. Your titles for your pages should also be based on your best key phrases.

Your website will be filled with informative pre selling content that will encourage click through to your sponsor’s site. This content should be optimized for the search engines but also informative and interesting for your visitors. When you write this type of content your visitors will gain trust in you as they see you as an expert in your field. More trust means that they will click through to your sponsor’s site and be more inclined to buy.

Always remember to pre sell not sell the products. If you sell to your visitors and they then go through and get confronted by your Sponsor’s sales page they will get put off and it will lower your sales conversion ratio. This is a common mistake of many affiliates and results in lost sales for them. It is important to warm your visitors and prepare them for the sale by giving them good content with links to your sponsor’s website. Let your sponsor do the selling and you just have to get your visitors to click through.


MoreNiche LTD

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