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Email List Building Strategies

Nov 24th 2011 at 7:39 PM

Honestly, everyone making money online has an email list. This is the most important factor in your long-term success. After it's built, it's yours to use any time you want. It's like a renewable resource that allows you to make money on demand.

Now You Know Why. Here's How:

Here's what you need to build your list:

  • Your Opt-in Page
  • The Incentive
  • The Thank You Page

Your Landing Page - Your opt-in page is the page you send visitors to in order to build your list. This is where they will enter their email address. So, obviously it has to be well designed. You should have an easy to understand opt-in form. Also, your call to action must be clear!

If you fail to make a strong close, you're wasting your efforts. Your call to action tells the visitor what to do. And if you don't include it, they won't opt in. It's strange, but if you don't tell people what to do, they won't do it.

If you want to add some extra juice to your opt-in page, add a compelling video to the page. This will grab your visitors' attention and keep it. It also allows you to tell them what to do several times. And after the video, you can make it just say "fill in the form now".

If you don't know how to make videos, don't worry. It's very easy to hire people for a couple hundred bucks to make one for you. There are also list building systems that include video squeeze pages.

The Incentive - The next thing you need is an incentive to subscribe to your list. You have to give people a compelling reason to give you their email. Most people are very protective of their email address. So you have to give them a good reason to do it.

The key to a good bribe is that is has value. It has to be something that people actually want, and that they can benefit from. This can be:

  • An eBook
  • A piece of software
  • Training videos
  • An email training series

It all boils down to content. It has to be something helpful for your new subscribers. And of course it has to be free. If you make it good enough, they will give you their email in exchange.

Now, if you don't know how to create the bribe don't worry. You can just pay someone else to make it for you. Simply tell them what the topic is and they can write the content. One easy and effective bribe is a 5-part email training series. And you can get emails ghost written for about $20 - $25 each. The whole thing will cost roughly a hundred and fifty bucks.

You can also get email list building tools that are included with a premium package. There are two critical aspects of using a follow up series. The first thing is that it delivers value to your subscribers. And second, it needs to make you money. Mixing some affiliate products into your email series is a great way to do this. This is such a simple solution because you don't have to create the product. And you can earn some commissions immediately from your emails.

The Opt-in Success Page - The "thank you" page is the final piece of the puzzle. This is where your visitors go after opting into your list. It's a great idea to give them some valuable information right on the thank you page. This helps them feel that they've made the right decision in giving you their email. It also paves the way to build the relationship. Then they're more receptive when you email them.

Again, a simple solution to this is to get an email marketing package that includes everything. You can also put the whole thing together on your own. You can either write the content pages on your own, or pay a freelancer to write the content for you.

In closing

Whether you decide to build your email funnel yourself, pay a freelancer to write and produce it all for you, or sign up for a "complete package" solution, it's vital that you start today building your opt-in list. Because once its built... You've got a license to print money!

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