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1 year ago
E-Commerce Sites and the Basics of Buying and Selling Online
GT Bulmer © Home Business Resources
Big companies spend big money building e-commerce sites to market their products. Small home business operators don’t have the same marketing budget, but they can still get in on it too, if they learn and apply the basics of buying and selling online.
E-commerce is a process that involves the buying and selling of products and services over the Internet. Technologies that may assist in the process can include telephones, mobile devices, computer networks, online transaction processing systems, electronic funds transfer systems, data collection systems, Internet Marketing processes and inventory management systems.
Common denominators found on every professional e-commerce site include a virtual storefront where product or service listings can be found, a “shopping cart” where the shopper’s selections can be stored before they are ready to complete their transaction, and a checkout (order processing) page where the cost of their purchases is totalled and any applicable taxes and shipping and handling charges are added in. Most checkouts offer a variety of payment methods.
If you have only a few products to sell, you may not want or need a full e-commerce site. Also, if you sell only affiliate products, you might be able to get by using the sales pages and order processing systems provided by the affiliate companies.
On the other hand, if you have a wider range of products and services to sell, and especially if you have a selection of your own products and items to sell, you may want to research and set up a virtual storefront of your own. A search online will turn up several reputable services that can help you do this.
The advantage of setting up your own storefront is that it is totally yours and totally in your control. You make all the decisions.
The disadvantage is that the cost and challenges of setting it up and the responsibility for maintaining it and assuring its security are also totally yours.
There is an alternative for home business marketers who do not have the time, money or knowhow to properly set up professional, dependable e-commerce sites for buying and selling online.
As the Internet has matured, a number of services have developed that allow sellers to list their products and services, and buyers to browse the listings and make purchases in a secure environment.
TripleClicks is one such e-commerce site. Established in 2009, the site quickly gained in use and popularity and is continually expanding and adding additional services for the benefit of both buyers and sellers. In addition to offering more than 56,000 products and services in several dozen categories, TripleClicks also features auctions, deals of the day, closeout features and more.
It takes just minutes to sign up as a TripleClicks member and then a few minutes more to start listing your products or services for sale. In other words, TripleClicks instantly gives you a complete, professionally designed e-commerce site and immediately puts you into business using your own products. You can also promote the site in general and earn commissions from the sale of products and services whether they are your own, or not.
Try it free – Sign up here for a FREE LISTING.
Some marketers like to do everything themselves and that is a good thing. It’s great to be independent and I am always promoting the value of lifelong learning and pushing yourself beyond your present limits.
However, I am also an advocate for the value of using ready-made systems to help reduce your stress and accelerate your success and earning ability. You can get the benefit of both worlds by instantly using an e-commerce system like TripleClicks while still researching how to set up such a site on your own. Why not get some money rolling in while you are getting your education elsewhere?
I mentioned earlier that the basics of buying and selling online include setting up a virtual storefront, equipping it with a shopping cart, and linking it to a secure checkout process. You can do it the easy way, or the hard way, but whichever way you choose, there is no longer any excuse not to get involved in using e-commerce sites to make money online.
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