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Earn with Social Media
Social media marketing is a tactic aimed at gaining your audience’s attention through social media. At the heart of this strategy is a technique known as electronic word of mouth advertising. As the name suggests, electronic word of mouth marketing is about leveraging your audience’s engagement. If you are able to do this, you should not find it difficult to earn with social media.
However, there are three things that you must be aware of before you are able to grow your business through social media.
Launch Your Campaign
The first step of introducing any marketing strategy to the public is the campaign launch. While many online marketers seem to skip this phase, it is one of the most fundamental aspects of beginning a social media plan. That’s because a poor launch can jeopardize your entire campaign. There are four key elements that should drive your campaign launch:
- Market Research
- Setting Goals
- Promotion Plan
- Defining Success
Make Them Aware of What They Are Missing
Whereas traditional marketing is about pushing your message onto the consumer, digital marketing is about pulling the consumer to your message. Of course, if you haven’t done your market research pulling your audience in to hear your message will be difficult – if not impossible.
On the other hand, if you have done the analysis, identifying your audience’s problems (sometimes referred to as ‘pain points’) should be easy for you. The next step is crafting a message that not only reminds them of their problems, but that also promises a tangible solution.
Give Them Value
While reminding your audience of their problems can help capture their attention, it's certainly not enough to turn them into repeat visitors. To do this you must do more than merely communicate their pain points. You need to give your audience value. The only way to do this is to show them that you care.
The best way to let your online prospects know that you aren't just there to profit off of their needs is to open up and be yourself. Creating rock solid content along with the occasional is another way to connect with your audience - at a deeper level.
The thing to remember is that while online marketing strategies may change with time, the fundamentals tend to stay the same. This can most likely be attributed to the fact that no matter how much technology you use to communicate your message, at the end of the day marketing is still about persuading the consumer to take action. Incorporating the elements that we've just discussed into your social marketing strategy is the most proven and time-tested method of influencing your online users to consider your offers.
A word of caution before embarking on your social media journey; in addition to having actionable goals and a well thought out plan, you should also have patience. Of course, once you have a sound social media strategy, realistic goals and a bit of perserverance the sky is truly the limit for your business!
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