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1 year ago

Don’t Waste Your IM faceplate Article Marketing Space

Aug 14th 2010 at 5:43 PM

GT Bulmer © Affiliate Power Central

The primary purpose of writing articles in the Internet Marketing business is to both inform readers and attract targeted prospects. Social Media and Social Networking sites like IM faceplate have become good places to post articles.

IM faceplate in particular is making a good effort to provide a marketing platform of particular value to Internet Marketers. In fact, every member of the site has an "Articles" tab on their personal faceplate where they can post their own articles or other material that they have the authorization to post.

However, there are still some IM faceplate members who are not using the “Articles” page to its best advantage. Some members are wasting the space by not using it at all. Others are using it to post sales pages, blatant ads and other promos that may be somewhat informative to a few members, but to most, just comes across as self-serving and defeats the intended purpose: to post informative, helpful articles for the benefit, instruction and enlightenment of other members.

Now, I admit that is simply my personal perception and perspective on the issue. There’s nothing wrong with it if that is what the particular IMfp member wants to do with the space. I just think there are other spots and tabs where ads and promos would be better placed.

It is my opinion that the “Articles” section will have greater appeal, and far more branding power, if it is used to highlight the marketer as an “expert” in their niche, rather than as a promoter pushing yet another product or service.

Admittedly, there can sometimes be a very fine line between instruction and advertising. But consider this: do you respond better to articles that at least appear as though they are trying to inform you or help you in some way, or to articles that are obviously trying to part you from your money? Which of those two article “styles” are you more likely to want to return to another day to see if there is new information that might interest you?

Having said all that, I should point out that every day, I devote some of my IM faceplate time to reading articles posted by other IMfp members on their “Articles” pages. When I visit their faceplate to consider following them, I also read one or two of their articles, if any are posted. To date, I have read at least a few hundred articles. The ones I most enjoy and most remember are the ones that provide helpful tips and marketing insight.

Not that I don’t appreciate reading the offers and business opportunities. That is all part of my continuing research into online marketing. However, as a potential customer, you will hold my attention and win my admiration much better if your articles include informative or inspirational content.

The point of this article is to encourage you not to overlook the great marketing resource available to you in the “Articles” section of your faceplate. In other words, don’t waste your IM faceplate Article Marketing space. Use it, and use it well.

Please to comment
Nov 23rd 2013 at 12:55 AM by foxychops
The thing that worries me is that all the articles are so old - 2010 and 2011 ... almost have to ask the question whether this site is actually being used or is it just you and me on here?
Jul 14th 2011 at 7:00 AM by makeatrip
Nice article GT..
May 9th 2011 at 9:47 AM by GTBulmer
Hello, Dave and Ken: Thanks for reading and commenting. I truly appreciate it. GT :-)
May 8th 2011 at 11:12 PM by krjc
That struck a chord. I agree with your comments. Best regards Ken.
Apr 12th 2011 at 1:36 PM by daveyboy54
Well said and very true. Kindest regards, Dave
Mar 1st 2011 at 10:57 AM by GTBulmer
Thanks, Dee. I appreciate the visit and the comment. GT :-)
Feb 28th 2011 at 11:17 PM by deewest
Haven't been over to your Plate for awhile so thought I would stop in to see what you had ;) Good Article GT ;)
Feb 17th 2011 at 9:24 AM by GTBulmer
Thanks again, Dave, for reading and commenting on one of my IMfp articles! I appreciate it! GT :-)
Feb 17th 2011 at 8:09 AM by DuckTraffic
I agree, GT. Good article!
Feb 1st 2011 at 7:33 PM by GTBulmer
Hello, Merry: Thanks for reading and commenting! GT :-)
Feb 1st 2011 at 3:46 PM by msmarketinggal
Thank You for such In agreement with DuckTraffic. We will all learn and benefit from your sharing. Thank you GT.
Jan 16th 2011 at 1:11 PM by GTBulmer
Belated thanks to Kevin and Judy! I missed seeing your comments here in December! Thank you so much for commenting on this article.

And thank you to DuckTraffic for adding to the discussion. All the best to everybody throughout 2011! GT :-)
Jan 16th 2011 at 8:27 AM by DuckTraffic
Nice article. Too many newbies out there don't put their social media memberships to as good a use as they could. I'm sure your articles will help; and working together, we all do better.
Dec 10th 2010 at 4:56 PM by judyhwright
Hello from Montana, Thanks for another informative article that teaches all of us tips on IMFaceplate. I like to read and comment on the articles too. Helps me to know people and build a relationship online. jhw
Dec 7th 2010 at 2:59 PM by kevintimothy
Hey, dude. I just joined the network here and I have to say that your articles are written very well. I think I'll make you my first "follow". Lol. Looking forward to learning more from you. Thanks!
Oct 19th 2010 at 10:02 PM by GTBulmer
Hello, Allan: The main way to earn on IM faceplate is to use the various pages on your own faceplate to advertise and promote your own products and services. The purpose of IM faceplate is to help you brand yourself.

The second way to earn on IM faceplate is through the ads that automatically run on your faceplate pages. IM faceplate says that you will earn a small commission when people buy something from an ad they clicked on one of your IM faceplate pages. So, that means the more traffic you can send to your IM faceplate pages (that is people who are not already IM faceplate members), the more money you may potentially earn.

However, to earn money that way, you would have to be VERY popular and be sending a TON of traffic to your IM faceplate pages. The best way to earn is to set up ALL of your IM faceplate pages and promote your own products and services. GT :-)
Oct 19th 2010 at 6:19 PM by allanoor
How can we earn through faceplate
Oct 16th 2010 at 11:24 PM by GTBulmer
Hello, Grant: Thanks for reading and for the compliment! I appreciate it. :-)
Oct 16th 2010 at 12:16 PM by drkelp
Good points GT. I love reading the articles.
Oct 14th 2010 at 9:57 PM by Davrin
Hi GT, I agree Articles that are with good informative or inspirational content has better, it's aim is to benefit the reader. Thanks for sharing this article.
Oct 8th 2010 at 10:13 PM by GTBulmer
Hello, Solare: Thanks for posting a comment here! And thanks for the compliment. :-)
Oct 6th 2010 at 3:44 PM by flconversation
Hello GT - wonderful article. This part of IMfp is also a reason why they distinguish so wonderful from other Social Networks. Building relationship, socialize. Brand yourself in one niche or even more in a way that gives the possibility to discuss, understand different point of views etc.
Oct 1st 2010 at 1:34 PM by GTBulmer
Hi, Val: LOL, I started using my initials, GT, both offline and online a few years ago and now they ARE my name! :-D ... Regarding your writing and your faceplate, keep doing what you're doing - It's all good. The key is sharing what's important to you and if it can be done in a friendly, personal way, all the better. :-)
Sep 22nd 2010 at 3:19 AM by honesty
P.S. It's Val by the way.
Sep 22nd 2010 at 3:18 AM by honesty
Hi ????? It would be nice to use a "real" name to address you! However, I think this is a good article, well written, and good advice. Myself, I find it quite difficult to write off the cuff. I do put some inspiring little tidbits on my faceplate, but I think there is a ton of room for anything there. Sometimes you just want to share something really good where it will be noticed. Thanks for the advice, will try and do better.
Sep 21st 2010 at 10:04 AM by GTBulmer
Hi, Carol: That's great! That's the idea, to really think about how we use the resources so we can be sure to use them well. :-)
Sep 21st 2010 at 7:07 AM by caroljbs
I am taking your advice, I look at the article section differently now.
Sep 19th 2010 at 9:47 PM by GTBulmer
Hello, Len: Thanks for the comment. Since IM faceplate is all about Internet Marketing and branding yourself, then any topic or article that provides tips, insight or personal experience that can coach or encourage fellow members would be good. One specific topic to focus on might be traffic-generating techniques because everybody wants to know how to get more traffic to their website. :-)
Sep 18th 2010 at 4:59 AM by Healthsmart
I like that you have a strong opinion on your expertise! I would like to know what some topics are that you consider informative or inspirational content. Any topic can be that but my point is I will try to get some material for you and try to make your day a little more interesting as you look at sites because you offer us all very informative and "not wasted" articles.
Sep 16th 2010 at 11:48 PM by GTBulmer
Thanks Joe (iddigger): It's always nice to see you (and I still love your avatar. Like I've said before, that's how I feel some days! lol. Especially when I had a "day job.") :-)
Sep 16th 2010 at 11:40 PM by iddigger
Just stopped by to say nice job GT!
Sep 16th 2010 at 11:06 PM by GTBulmer
Hello, Roosevelt: Thank you for the compliment! I make money as a freelance writer for offline local corporate clients, so I have learned to write well. (Not that I don't produce some poor pieces on occasion!) My downfall online is that I sometimes spend TOO much time writing one article! lol. But that's me, I guess. :-)
Sep 16th 2010 at 11:02 PM by GTBulmer
Hello, Bari: Thanks for the note. Don't worry, as marketers, we've ALL been there, trying to write with an informative bent, but ending up getting promotional! If you read my blog posts, some of them are quite promotional. But I suppose the message is just as you have said, that it gives us something to think about, about how we might be coming across to our readers. :-)
Sep 14th 2010 at 3:30 PM by roosevans
GT,you are a master article writer that could and probably do make money writing articles. Most of us here on IMfaceplate don't fit in that category. I enjoy any article that is well written and thought out whether, informative, inspirational, or promotional. Good writing is simply good writing!
Sep 14th 2010 at 2:34 PM by Bari
Great information GT. I would be the very first to admit my acticles are a bit solo adish. You have given me some things to think about or at least moving them to another spot on my faceplate. Keep up the great work.
Sep 14th 2010 at 2:06 PM by GTBulmer
Hello, Zoltan and Chuck: Thanks, each of you for your comments on this article.

Chuck, that is great, how you are helping local business people and the results they are seeing. I like the emphasis on them being the "Go To person for their expertise". That should be the aim of every Internet Marketer as well, to establish themselves as THE source for their niche. :-)
Sep 14th 2010 at 8:58 AM by ChuckBartok
Nice Job as always GT. Articles and Blogging can be very powerful tools to build authority and credibility on the Internent. I just started a Local seminar (4 in the series) and local business persons are LEARNING quickly the power of being the GO TO person for their expertise, through Internet Articles and Blogging. One of my clients enjoyed 200% increase in Sales last Year, he is a manufacturer of a Niche product, with high ROI, through becoming an AUTHORITY
Sep 14th 2010 at 8:55 AM by ChuckBartok
Sep 14th 2010 at 6:49 AM by zzoltan
Excellent article,thanks for this informative article.
Sep 9th 2010 at 10:45 PM by GTBulmer
Hello, Nina: LOL, we're here to help and encourage one another, so if my words have encouraged you to take action, that's great! Go for it while the desire is there. :-)
Sep 9th 2010 at 9:04 PM by NinaNestoroff
GT, you have hit the nail on the head. This is an awesome place to be able to post our articles. And I'm afraid I fall in the category of not using mine. But your article has put me on notice that I need to get something on my article tab. Thanks for showing me the error of my ways!
Sep 1st 2010 at 9:09 PM by GTBulmer
Hello, Doug: Thanks for the comment and for mentioning me in a discussion about branding – I feel honoured! I do try to make my presence known here and there in entrepreneurial circles ;-) – Thanks for the compliment! :-)
Sep 1st 2010 at 9:06 PM by GTBulmer
Hello, Brian (RECHARGELIFE): You are so right; offering value does more to inspire a prospect than just loading them down with a sales pitch. We do have to work the pitch in there somewhere – that's why we are trying to develop a social network. But in the long run, it is much better to offer value and try to develop a relationship of respect on some level, rather than developing a reputation as a "pushy salesperson." :-)
Aug 31st 2010 at 8:32 PM by blackfolder1
Another great article, GT! I mentioned you in an article discussion about personal branding but I mispelled your last name! Sorry! However, you are one of the people I always recognize on the internet, so you are doing a great job of branding yourself! Doug
Aug 31st 2010 at 6:44 PM by RECHARGELIFE
Hey GT Bulmer certainly agree much better to devote time and writing flavor to a article that offers value to a targeted alliance rather than just sales pitch people, l just ask one simple rule to all the sales pitchers out there how often do you like a sales person door knocking on your door? if you cant stop your sales pitching, l like to tell sales pitchers do you like to barter to try to get them out of the old mind set
Aug 31st 2010 at 3:06 PM by GTBulmer
Hi, Soroya: Since we are in the middle of the "Information Age" and your goal is to provide beneficial home business education to your readers and visitors, then you are a leader in the field. Keep up the great work! :-)
Aug 31st 2010 at 3:03 PM by GTBulmer
Hello, Ellyn: (aislesoffiles): LOL, many of my blog posts lean heavily towards being glorified ads or sales copy, so you are not alone. For your IM faceplate article space, I recommend that you do try to write a few articles. Even if it's just one article a week, it all adds up. (That's what I have been doing. I am amazed at our fellow faceplaters who have LISTS of articles posted here!) :-)
Aug 31st 2010 at 2:56 PM by GTBulmer
Hello, Philippe: Thanks for the encouragement. I think many of us, no matter what our writing experience is, seem to find it challenging to write as much quality content as we are coached we should be doing. I suppose the bottom line is that we keep on trying and keep doing what we can. :-)
Aug 24th 2010 at 12:22 AM by yhbecpublisher
You are welcome GT about my filing system. I really have a 'plan' for being motivated to do it - my website is about home business education and I want to bring my blog readers attention to good instructional articles to help them in their chosen business. 8-D Soroya
Aug 22nd 2010 at 7:04 PM by turtle0733
Aug 22nd 2010 at 5:51 AM by bnmarika1214
thank you :)
Aug 21st 2010 at 1:43 PM by aislesoffiles
Great article GT! I admit I am one of those whose has not made use of the Articles page. Even though I am college "edumacated", I admit I am not one who particularly likes to write long (my definition of long is ANYTHING longer than a paragraph!) articles. The blogs I have created do have sales copy/ads for posts; something that I did not want to necessarily do on my faceplate. So what to do? I was thinking about being a "curator" of content, as opposed to being a creator. There are MANY articles here in the IM Faceplate community (yours included!) worthy of spotlighting....I was thinking of devoting that space to articles that are, as you say, for the benefit, instruction and enlightenment of other members, and giving the authors their credit/due.
Aug 20th 2010 at 10:20 PM by phmoisan
You make very good points here, GT. I am struggling with new articles I want to add to my faceplate, and I realize I need to do some research to make it a worthwhile experience to the readers. Content is key. More and more, that's the name of the game. Thanks for a very informative article. It's efforts like this that are inspiring at IMfaceplate. Philippe
Aug 16th 2010 at 9:29 AM by GTBulmer
Hello, Netateer: I appreciate your perspective! When I wrote this article, I was focused on my own ideas, but after posting it, I realized it might sound too judgmental.

I like your comment about educating the receptive mind. Whether we use the "Articles" page for "traditional" articles, or for advertorials and straight ads, it's all for the purpose of informing or educating our visitors in some way.

Bottom line: It's all good! Thanks again. :-)
Aug 16th 2010 at 9:24 AM by GTBulmer
Hello, Soroya (yhbecpublisher): I hear what you are saying! Our days are typically filled to the brim, and reading a bunch of articles isn't always a high priority. Having a system like you have outlined is great! It gives a person purpose, a sense of control, and allows one to refer back to the good articles. Thanks for sharing your system with us! :-)
Aug 16th 2010 at 3:55 AM by netateer
Well said GT Bulmer.. I am on the opposite side it seems..But what the heck..all life's troubles help to educate a receptive mind..
Aug 15th 2010 at 10:26 PM by yhbecpublisher
Fantastic article GT, I did try and read daily when I first started here (roughly 22 days ago) :-)

Due to other pre-arranged commitments I have found it's now easier to do a daily follower check from my inbox and take a look around their faces.

If I find an article that I want to take a further read of, now I bookmark it. I created a folder called IMfaceplace and that is where they go.

During spare moments I file them further into categories so that I can quickly find the articles by using tags to search with. Hope this helps your readers, cheers :-) Soroya

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