Don’t Waste Your IM faceplate Article Marketing Space

GT Bulmer © Affiliate Power Central

The primary purpose of writing articles in the Internet Marketing business is to both inform readers and attract targeted prospects. Social Media and Social Networking sites like IM faceplate have become good places to post articles.

IM faceplate in particular is making a good effort to provide a marketing platform of particular value to Internet Marketers. In fact, every member of the site has an "Articles" tab on their personal faceplate where they can post their own articles or other material that they have the authorization to post.

However, there are still some IM faceplate members who are not using the “Articles” page to its best advantage. Some members are wasting the space by not using it at all. Others are using it to post sales pages, blatant ads and other promos that may be somewhat informative to a few members, but to most, just comes across as self-serving and defeats the intended purpose: to post informative, helpful articles for the benefit, instruction and enlightenment of other members.

Now, I admit that is simply my personal perception and perspective on the issue. There’s nothing wrong with it if that is what the particular IMfp member wants to do with the space. I just think there are other spots and tabs where ads and promos would be better placed.

It is my opinion that the “Articles” section will have greater appeal, and far more branding power, if it is used to highlight the marketer as an “expert” in their niche, rather than as a promoter pushing yet another product or service.

Admittedly, there can sometimes be a very fine line between instruction and advertising. But consider this: do you respond better to articles that at least appear as though they are trying to inform you or help you in some way, or to articles that are obviously trying to part you from your money? Which of those two article “styles” are you more likely to want to return to another day to see if there is new information that might interest you?

Having said all that, I should point out that every day, I devote some of my IM faceplate time to reading articles posted by other IMfp members on their “Articles” pages. When I visit their faceplate to consider following them, I also read one or two of their articles, if any are posted. To date, I have read at least a few hundred articles. The ones I most enjoy and most remember are the ones that provide helpful tips and marketing insight.

Not that I don’t appreciate reading the offers and business opportunities. That is all part of my continuing research into online marketing. However, as a potential customer, you will hold my attention and win my admiration much better if your articles include informative or inspirational content.

The point of this article is to encourage you not to overlook the great marketing resource available to you in the “Articles” section of your faceplate. In other words, don’t waste your IM faceplate Article Marketing space. Use it, and use it well.