Digital Signage-A New Era of Advertising
Have you faced the situation when you buy some of the stereo/AV/cable TV equipment, but get disappointed on the delivered items? When you are shopping, you rarely think about that. You are mesmerized by the great sound and wonderful picture in the store. You never really think about so many remote controls with large number of buttons on them you have to eventually navigate at your home.
Workplace digital signage (DS) is almost similar to that. You may have seen DS in a company and you thought about so many things you can do with it at your home. However, this is not so simple. Digital Signage is a kind of electronic display for advertising new products in the market. The images generally are displayed using LED, LCD monitors or projectors sometimes.
You will generally find this type of signage in airports and rail stations, hotels, retail, fast food outlets, and so many others. The content displayed on the monitors is uploaded and operated by special digital signage software. Digital Signage works really well as an advertising medium because it has the optimum balance between subtle and on the face advertisement policy.
When compared to traditional print advertisement, bill, pamphlets etc advantages of digital signage are many.
Some Of Them Include:
Reduction in cost-It may be the case that initially the digital outlay for the sign will cost you more as compared to printed advertisement, but on the long run it will be cost effective as the money on printing cost will be reduced.
Web connectivity-Digital monitors can be well connected to the internet allowing Twitter feeds, news feeds, current updates and much more to be integrated into the display. Video content and Blog post may be easily included in the display. Like consider in a doctor’s chamber a digital signage monitor can display common health facts along with tips and features of some real-time news.
Attracts attention-The high definition displays along with bright attractive colors has the ability to draw so much more attention than any other printed advertisement.
You can update the content easily as it can be connected to internet. By the click of your finger, you can feed the latest updates to your advertising content.