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Digital Marketing Demographics

Feb 5th 2020 at 5:35 AM

Digital marketing has changed so much, often the greatest path forward it is best to step back and look at the broad landscape... the demographics of digital marketing if you will certainly. To do this, I often look at overview reports from the best in the business. Below I lay out some of the biggest results from a Razorfish report I love entitled "Digital Dopamine: 2015 Global Digital Marketing Report".

According to Razorfish, "Ideas that were once dominant now encounter irrelevance, as new digital developments displace them. This transformation happens rapidly, and marketers are constantly struggling to keep up. Therefore , in planning for tomorrow, Razorfish took the deep dive into the qualitative and quantitative data of four global markets (the United States, the United Kingdom, The far east, Brazil) to examine the ways in which electronic technology is shifting traditional brand-consumer relationships. From uncovering global commerce expectations to identifying the effect of digital on our subconscious, this analysis set out to expose the key trends framing marketing. "

What did Razorfish find in terms of how digital marketing was used in 2015? Here are a few of their key findings.

1 . GENERATIONAL CHASM

Mobile dominates the Millennial buying experience. A Millennial's smartphone will be their key to the world. Since mobile payment technology grows, mobile is going to become an even more important part of the overall brand and retail experience. Millennials draw no practical variation between online and offline.

Millennials' continuously connected smartphones mean they no longer see a difference between "online" plus "offline. " Technology has become an integral part of their lives, and it is how they interact with and experience brands, even when in traditionally "offline" environments. They don't make use of media in silos.
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Rather, each uses all of the tools at their convenience at any given time, regardless of the device or platform.

Millennials are redefining privacy anticipation. When compared to Gen X, Millennials are more likely to trust brands to protect their privacy-and less likely to think that mobile concentrating on is an invasion of privacy.

Plan for the Gen X / Gen Y digital divide. Millennials guide the pack when it comes to the ownership of technology, outpacing their Gen X counterparts in nearly every digital activity on a daily basis. Gen X-led institutions need to ensure that their brand experiences align with Millennials' tech-led life and that digital isn't simply an afterthought in the brand planning procedure. Target carefully and with purpose.

2 . THE DIGITAL EXPERIENCE ECONOMY:

Consumers are actively avoiding advertising. Consumers in most four markets (United States, Uk, Brazil, China) report doing anything at all they can to avoid seeing advertising, and many are utilizing tools like DVRs to help them succeed.

Advertising is most reliable when it is part of a value exchange. Consumers are now aware of how much their attention is worth to marketers, and so they expect to be rewarded for it. They look to be compensated with dedication programs, free content or useful tools that solve problems.

Brazil still has a cultural affinity to traditional advertising. Interestingly, Brazil continues to be more receptive to advertising than any of the other markets. Fifty-seven % of Brazilian consumers endorse TV, radio and print ads because the most influential source of advertising. Therefore , it is important to understand that adding value means different things to different cultures.

Make yourself useful. Brands need to offer their customers services beyond core products and add some real value to peoples' life, if they are not already. Consumers are more likely to stick with a brand if they feel it makes their lives easier.

3. SMOOTH COMMERCE

Digital is the new storefront. A good e-commerce site is not just a nice-to-have; it has a major impact on your brand. The numbers speak for themselves: 84% of people in Brazil and 92% of people in China say that a bad brand website negatively impacts their particular opinion of the brand. Seventy-three percent and 79% of people in the Oughout. S. and U. K., correspondingly, agree.

Current e-commerce experiences flunk of expectations. Even with the substantial accomplishments made in the evolution of commerce, consumers are still not amazed. Current e-commerce experiences, return guidelines and shipping options are dropping flat in cultivating satisfied clients.

Consumer journeys are peppered along with dead ends. Although consumers no longer view a distinction between on the web and offline brand channels, brands are certainly not yet structured to support this outlook. This creates a tension between exactly what consumers want and what brands are providing, forcing consumers to jury-rig solutions.

Empower your customer. Rigid returns policies, in particular, are a major point of friction in both the internet and offline retail experiences. An excellent return policy is an easy method to differentiate your brand from the competition, build loyalty and earn trust.

4. DIGITAL CONDITIONING

Consumers acknowledge to technology dependence. Over three-quarters of consumers in all four of the markets surveyed admitted to often feeling dependent on technology. Many elements are cited for the development of this reliance, including utility, connectivity and the positive emotions they associate with it.

We've been exposed to digital classical conditioning. As proven by Pavlov, repeatedly pairing two cues can elicit a classically conditioned response. This is similarly true for many consumers who make use of smartphones-the light or sound released from the device triggers a response of immediate attention.

Instant gratification is not always preferred. Remarkably, consumers in every four markets reported more exhilaration when receiving a purchase in the postal mail than when buying in the store. This particular illuminates an interesting aspect of shopping that is specific to e-commerce- the power associated with pleasurable anticipation and delayed satisfaction.

Use "surprises and delights" to your advantage. Without turning brand communications into a carnival of push notifications and flashing buttons, you can still develop pleasurable moments of anticipation close to routine events for a brand. Clever marketers will play around with online game mechanics in the shopping and buying process, while ensuring it doesn't get in the way of simplicity and service.

5. RISING MARKETS IN THE FAST LANE

Consumers in Brazil and China are usually tech-hungry early adopters. This information shows that Internet users in these markets rely on technology for every part of their life and continually look for more methods to integrate it.

Consumers in countries with lower Internet penetration may be the most demanding online. There are suddenly high expectations for digital services and websites in countries with lower Internet penetration. In particular, there exists a very strong desire in Brazil plus China for e-commerce to improve.

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Digital Marketing Demographics

Feb 5th 2020 at 5:28 AM

Digital marketing has changed so much, often the greatest path forward it is best to step back and look at the broad landscape... the demographics of digital marketing if you can. To do this, I often look at summary reports from the best in the business. Below I lay out some of the biggest findings from a Razorfish report I love entitled "Digital Dopamine: 2015 Global Electronic Marketing Report".

According to Razorfish, "Ideas that were once dominant now encounter irrelevance, as new digital advancements displace them. This transformation occurs rapidly, and marketers are continuously struggling to keep up. Therefore , in preparation for tomorrow, Razorfish took the deep dive into the qualitative plus quantitative data of four worldwide markets (the United States, the United Kingdom, Cina, Brazil) to examine the ways in which digital technology is shifting traditional brand-consumer relationships. From uncovering global commerce expectations to identifying the effect of digital on our subconscious, this study set out to expose the key trends shaping marketing. "

What did Razorfish find in terms of how digital marketing was used in 2015? Here are a few of their key findings.

1 . GENERATIONAL CHASM

Mobile dominates the Millennial purchasing experience. A Millennial's smartphone is their key to the world. As mobile payment technology grows, mobile is going to become an even more important part of the overall brand and retail experience. Millennials draw no practical variation between online and offline.

Millennials' continuously connected smartphones mean they no more see a difference between "online" and "offline. " Technology has become an integral part of their lives, and it is how they interact with and experience brands, even when in traditionally "offline" environments. They don't use media in silos. Rather, each uses all of the tools at their convenience at any given time, regardless of the device or platform.

Millennials are redefining privacy anticipation. When compared to Gen X, Millennials may trust brands to protect their privacy-and less likely to think that mobile concentrating on is an invasion of privacy.

Plan for the Gen X / Gen Y digital divide. Millennials prospect the pack when it comes to the ownership of technology, outpacing their Gen X counterparts in nearly every digital activity on a daily basis. Gen X-led companies need to ensure that their brand experiences align with Millennials' tech-led lives and that digital isn't simply a good afterthought in the brand planning procedure. Target carefully and with purpose.

second . THE DIGITAL EXPERIENCE ECONOMY:

Consumers are actively avoiding advertising. Consumers in every four markets (United States, United Kingdom, Brazil, China) report doing something they can to avoid seeing advertising, and a lot of are utilizing tools like DVRs to help them succeed.

Advertising is best when it is part of a value exchange. Consumers are now aware of how much their attention is worth to marketers, and they expect to be rewarded for it. They look to be compensated with devotion programs, free content or useful tools that solve problems.

Brazil still has a cultural affinity to traditional advertising. Interestingly, Brazil continues to be more receptive to advertising than any of the other markets. Fifty-seven % of Brazilian consumers endorse TELEVISION, radio and print ads because the most influential source of advertising. Consequently , it is important to understand that adding value indicates different things to different cultures.

Make yourself useful. Brands need to offer their customers services beyond core products and then add real value to peoples' lifestyles, if they are not already. Consumers are more likely to stick with a brand if they feel much more their lives easier.

3. SEAMLESS COMMERCE

Digital is the new storefront. A good e-commerce site is not just the nice-to-have; it has a major impact on your own brand. The numbers speak for themselves: 84% of people in Brazil and 92% of people in China say that an undesirable brand website negatively impacts their opinion of the brand. Seventy-three % and 79% of people in the Oughout. S. and U. K., correspondingly, agree.

Current e-commerce experiences fall short of expectations. Even with the substantial accomplishments made in the evolution of commerce, consumers are still not impressed. Current e-commerce experiences, return plans and shipping options are falling flat in cultivating satisfied clients.

Consumer journeys are peppered along with dead ends. Although consumers no more view a distinction between online and offline brand channels, brands aren't yet structured to support this view. This creates a tension between exactly what consumers want and what brands are usually providing, forcing consumers to jury-rig solutions.

Empower your customer. Inflexible returns policies, in particular, are a main point of friction in both the internet and offline retail experiences. A good return policy is an easy method to differentiate your brand from the competition, build loyalty and earn trust.

4. DIGITAL CONDITIONING

Consumers confess to technology dependence. Over three-quarters of consumers in all four of the markets surveyed admitted to often sensation dependent on technology. Many elements are cited for the development of this reliance, including utility, connectivity and the optimistic emotions they associate with it.

We've been exposed to digital classical conditioning. Because proven by Pavlov, repeatedly partnering two cues can elicit the classically conditioned response. This is similarly true for many consumers who make use of smartphones-the light or sound released from the device triggers a response of immediate attention.

Instant gratification is not really always preferred. Remarkably, consumers in all four markets reported more enjoyment when receiving a purchase in the mail than when buying in the store. This particular illuminates an interesting aspect of shopping which is specific to e-commerce- the power of pleasurable anticipation and delayed satisfaction.
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Use "surprises and delights" to your advantage. Without turning brand communications into a carnival of push notifications and flashing buttons, you can still generate pleasurable moments of anticipation about routine events for a brand. Intelligent marketers will play around with sport mechanics in the shopping and purchasing process, while ensuring it doesn't get in the way of simplicity and service.

5. EMERGING MARKETS IN THE FAST LANE

Customers in Brazil and China are tech-hungry early adopters. This information shows that Internet users in these markets depend on technology for every part of their lives and continually look for more methods to integrate it.

Consumers in nations with lower Internet penetration could be the most demanding online. There are suddenly high expectations for digital services and websites in countries along with lower Internet penetration. In particular, there exists a very strong desire in Brazil and China for e-commerce to improve.

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Please to comment

Digital Marketing Demographics

Feb 6th 2020 at 6:07 AM

Electronic marketing has changed so much, often the greatest path forward it is best to step back and appear at the broad landscape... the demographics of digital marketing if you may. To do this, I often look at summary reports from the best in the business. Below I lay out some of the biggest findings from a Razorfish report I love entitled "Digital Dopamine: 2015 Global Digital Marketing Report".

According to Razorfish, "Ideas that were once dominant now face irrelevance, as new digital advancements displace them. This transformation happens rapidly, and marketers are constantly struggling to keep up. Therefore , in planning for tomorrow, Razorfish took a deep dive into the qualitative plus quantitative data of four worldwide markets (the United States, the United Kingdom, China, Brazil) to examine the ways in which electronic technology is shifting traditional brand-consumer relationships. From uncovering global commerce expectations to identifying the effect of digital on our subconscious, this research set out to expose the key trends framing marketing. "

What did Razorfish find in terms of how digital advertising was used in 2015? Here are a few of the key findings.

1 . GENERATIONAL CHASM

Mobile dominates the Millennial purchasing experience. A Millennial's smartphone is usually their key to the world. Because mobile payment technology grows, cellular is going to become an even more important part of the overall brand and retail experience. Millennials draw no practical distinction between online and offline.

Millennials' continuously connected smartphones mean they no longer see a difference between "online" and "offline. " Technology has become an integral part of their lives, and it is how they interact with and experience brands, even when within traditionally "offline" environments. They don't use media in silos. Rather, they use all of the tools at their convenience at any given time, regardless of the device or platform.

Millennials are redefining privacy expectations. When compared to Gen X, Millennials are more likely to trust brands to protect their privacy-and less likely to think that mobile focusing on is an invasion of privacy.

Policy for the Gen X / Gen Y digital divide. Millennials prospect the pack when it comes to the adoption of technology, outpacing their Style X counterparts in nearly every electronic activity on a daily basis. Gen X-led agencies need to ensure that their brand encounters align with Millennials' tech-led lives and that digital isn't simply a good afterthought in the brand planning process. Target carefully and with purpose.

second . THE DIGITAL EXPERIENCE ECONOMY:

People are actively avoiding advertising. Consumers in all four markets (United States, United Kingdom, Brazil, China) report doing anything they can to avoid seeing advertising, and lots of are utilizing tools like DVRs to assist them succeed.

Advertising is most reliable when it is part of a value trade. Consumers are now aware of how much their attention is worth to marketers, plus they expect to be rewarded for it. They will look to be compensated with devotion programs, free content or helpful tools that solve problems.

Brazil still has a cultural affinity to traditional advertising. Interestingly, Brazil remains more receptive to advertising compared to any of the other markets. Fifty-seven % of Brazilian consumers endorse TV, radio and print ads since the most influential source of advertising. Consequently , it is important to understand that adding value means different things to different cultures.

Make yourself helpful. Brands need to offer their customers services beyond core products and add some real value to peoples' life, if they are not already. Consumers are more prone to stick with a brand if they feel much more their lives easier.

3. SMOOTH COMMERCE

Digital is the new storefront. A good e-commerce site is not just a nice-to-have; it has a major impact on your brand. The numbers speak for themselves: 84% of people in Brazil and 92% of people in China say that a poor brand website negatively impacts their own opinion of the brand. Seventy-three % and 79% of people in the U. S. and U. K., respectively, agree.

Current e-commerce experiences flunk of expectations. Even with the massive accomplishments made in the evolution of commerce, consumers are still not amazed. Current e-commerce experiences, return insurance policies and shipping options are falling flat in cultivating satisfied customers.

Consumer journeys are peppered with dead ends. Although consumers no longer view a distinction between online and offline brand channels, brands are certainly not yet structured to support this view. This creates a tension between what consumers want and what brands are usually providing, forcing consumers to jury-rig solutions.
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Empower your customer. Unbending returns policies, in particular, are a main point of friction in both the online and offline retail experiences. An excellent return policy is an easy way to differentiate your brand from the competition, build loyalty and earn believe in.

4. DIGITAL CONDITIONING

Consumers acknowledge to technology dependence. Over three-quarters of consumers in all four of the marketplaces surveyed admitted to often sensation dependent on technology. Many elements are usually cited for the development of this reliance, including utility, connectivity and the good emotions they associate with it.

We have been exposed to digital classical conditioning. Because proven by Pavlov, repeatedly pairing two cues can elicit a classically conditioned response. This is similarly true for many consumers who use smartphones-the light or sound emitted from the device triggers a response of immediate attention.

Instant gratification is just not always preferred. Remarkably, consumers in most four markets reported more enjoyment when receiving a purchase in the mail than when buying in the store. This particular illuminates an interesting aspect of shopping that is specific to e-commerce- the power of pleasurable anticipation and delayed satisfaction.

Use "surprises and delights" to your benefit. Without turning brand communications in to a carnival of push notifications plus flashing buttons, you can still generate pleasurable moments of anticipation about routine events for a brand. Wise marketers will play around with video game mechanics in the shopping and purchasing process, while ensuring it doesn't interfere with simplicity and service.

5. GROWING MARKETS IN THE FAST LANE

Consumers in Brazil and China are usually tech-hungry early adopters. This data shows that Internet users in these markets depend on technology for every part of their life and continually look for more methods to integrate it.

Consumers in countries with lower Internet penetration could be the most demanding online. There are suddenly high expectations for digital providers and websites in countries along with lower Internet penetration. In particular, there exists a very strong desire in Brazil plus China for e-commerce to improve.

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Please to comment

Digital Marketing Demographics

Feb 6th 2020 at 5:40 AM

Digital marketing has changed so much, often the best path forward it is best to step back and look at the broad landscape... the demographics of digital marketing if you may. To do this, I often look at summary reports from the best in the business. Below I lay out some of the biggest results from a Razorfish report I love entitled "Digital Dopamine: 2015 Global Electronic Marketing Report".

According to Razorfish, "Ideas that were once dominant now face irrelevance, as new digital advancements displace them. This transformation takes place rapidly, and marketers are continuously struggling to keep up. Therefore , in preparing for tomorrow, Razorfish took the deep dive into the qualitative plus quantitative data of four international markets (the United States, the United Kingdom, Cina, Brazil) to examine the ways in which digital technology is shifting traditional brand-consumer relationships. From uncovering global commerce expectations to identifying the effect of digital on our subconscious, this study set out to expose the key trends framing marketing. "

What did Razorfish find in terms of how digital marketing was used in 2015? Here are a few of the key findings.

1 . GENERATIONAL CHASM

Mobile dominates the Millennial purchasing experience. A Millennial's smartphone will be their key to the world. Because mobile payment technology grows, mobile is going to become an even more important section of the overall brand and retail experience. Millennials draw no practical distinction between online and offline.

Millennials' constantly connected smartphones mean they no longer see a difference between "online" and "offline. " Technology has become a fundamental element of their lives, and it is how they connect to and experience brands, even when within traditionally "offline" environments. They don't make use of media in silos. Rather, they use all of the tools at their fingertips at any given time, regardless of the device or system.

Millennials are redefining privacy expectations. When compared to Gen X, Millennials may trust brands to protect their privacy-and less likely to think that mobile targeting is an invasion of privacy.

Arrange for the Gen X / Gen Y digital divide. Millennials business lead the pack when it comes to the use of technology, outpacing their Gen X counterparts in nearly every digital activity on a daily basis. Gen X-led agencies need to ensure that their brand experiences align with Millennials' tech-led lives and that digital isn't simply an afterthought in the brand planning process. Target carefully and with purpose.

2 . THE DIGITAL EXPERIENCE ECONOMY:

Consumers are actively avoiding advertising. Consumers in every four markets (United States, Uk, Brazil, China) report doing everything they can to avoid seeing advertising, and many are utilizing tools like DVRs to assist them succeed.

Advertising is most beneficial when it is part of a value swap. Consumers are now aware of how much their own attention is worth to marketers, plus they expect to be rewarded for it. They will look to be compensated with loyalty programs, free content or helpful tools that solve problems.

Brazil still has a cultural affinity to traditional advertising. Interestingly, Brazil remains more receptive to advertising than any of the other markets. Fifty-seven % of Brazilian consumers endorse TV, radio and print ads because the most influential source of advertising. Therefore , it is important to understand that adding value indicates different things to different cultures.

Make yourself useful. Brands need to offer their customers services beyond core products and add some real value to peoples' lives, if they are not already. Consumers are very likely to stick with a brand if they feel much more their lives easier.

3. SEAMLESS COMMERCE

Digital is the new storefront. A good e-commerce site is not just the nice-to-have; it has a major impact on your own brand. The numbers speak for themselves: 84% of people in Brazil and 92% of people in China say that an undesirable brand website negatively impacts their own opinion of the brand. Seventy-three % and 79% of people in the Oughout. S. and U. K., respectively, agree.

Current e-commerce experiences flunk of expectations. Even with the substantial accomplishments made in the evolution of commerce, consumers are still not amazed. Current e-commerce experiences, return policies and shipping options are dropping flat in cultivating satisfied clients.

Consumer journeys are peppered along with dead ends. Although consumers no longer view a distinction between on the web and offline brand channels, brands are certainly not yet structured to support this perspective. This creates a tension between what consumers want and what brands are providing, forcing consumers to jury-rig solutions.

Empower your customer. Unbending returns policies, in particular, are a main point of friction in both the online and offline retail experiences. A good return policy is an easy way to differentiate your brand from the competition, build loyalty and earn trust.

4. DIGITAL CONDITIONING

Consumers confess to technology dependence. Over three-quarters of consumers in all four of the markets surveyed admitted to often feeling dependent on technology. Many elements are cited for the development of this dependence, including utility, connectivity and the optimistic emotions they associate with it.

We've been exposed to digital classical conditioning. Since proven by Pavlov, repeatedly partnering two cues can elicit a classically conditioned response. This is equally true for many consumers who use smartphones-the light or sound released from the device triggers a response associated with immediate attention.

Instant gratification is not always preferred. Remarkably, consumers in all four markets reported more enjoyment when receiving a purchase in the postal mail than when buying in the store. This particular illuminates an interesting aspect of shopping which is specific to e-commerce- the power associated with pleasurable anticipation and delayed gratification.

Use "surprises and delights" to your benefit. Without turning brand communications in to a carnival of push notifications and flashing buttons, you can still create pleasurable moments of anticipation close to routine events for a brand. Sensible marketers will play around with game mechanics in the shopping and buying process, while ensuring it doesn't interfere with simplicity and service.

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GROWING MARKETS IN THE FAST LANE

Customers in Brazil and China are tech-hungry early adopters. This data shows that Internet users in these markets depend on technology for every part of their lives and continually look for more methods to integrate it.

Consumers in countries with lower Internet penetration may be the most demanding online. There are unexpectedly high expectations for digital services and websites in countries along with lower Internet penetration. In particular, there is a very strong desire in Brazil and China for e-commerce to improve.

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