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Derive Marketing Benefit from Mobile Usage

Dec 13th 2015 at 10:58 PM

As is obvious, this is the era of smartphones. It is bound to remain this way for quite a while to come, and will only evolve into something with a more gargantuan presence. The prominence of mobile phones may have raised the level of basic education of the people of this world in some way, but largely it remains a device that can be exploited efficiently for business. Mobile app marketing is what the companies consider as the “in thing” today. There is hardly a company that does not have its own app or its advertisement someone else’s app. The fact is that the latter method works both ways – it brings business to the company and money to the app developer.

Here are a few reasons to justify mobile marketing. The first reason is its penetration. This is a world where mankind has become dependent on electronics to the point of handicap. This is not a bad thing, though. Being friendly with technology is necessary for survival these days. Anyway, with such a heavy daily usage of mobile phones, there has to be a way of making your company’s name pop up somewhere on so many phones. There has to be a way of telling so many people that your company exists and it has good services to offer. You can catch hold of independent or other big app developers, and strike a deal with them. You can have your advertisement posted on all or select applications from that developer. This way, the app users will be made aware of your presence in the market.

Another way is to develop your own app, which is better. When you have your own app, you have many benefits to accrue from it. First of all, location based marketing can become a possibility. This adds quality to your marketing, your app and services, once they become region-centric or location based. For a person sitting in America, there is no need to know what a certain company is doing all the way around the world in China. Having an app on different mobile platforms helps you deliver specific content to the customers.

In addition to this, having an app for the services your company provides helps in customer retention and attracting more customers. Say for example that you have an electronics brand. You have an application for troubleshooting common issues that may occur in your gadgets. When you tell your product buyers about this app, they install it. Upon their verdict, word goes out to the people who they interact with, about your company. This helps you widen the circle of your presence.

It is, however, important to note that apps have a high tendency of being critiqued by all sorts of people. You need to do a good job at making one, and keeping it that way. Only when the public is satisfied shall the desired results be achieved by you. Mobile marketing trends are on the rise, but so is competition and quality. Visit for more information on mobile marketing platforms.

About The Author

Annalise Gibbens is an expert in digital marketing and a dedicated advocate of the mobile advertising revolution that has begun to take over the corporate world in the recent years. She recommends as the name that you should be trusting if you are looking for iBeacon technology, mobile marketing solutions and more.

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