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Creating Better Advertising Copy
You worked hard to create a wonderful product. The product is something that people want and need but if your advertising copy does not resonate with buyers, your sales will fall flat. By checking your copy against popular and successful characteristics, you can help your Internet business by creating sales letters bring in more buyers.Identify the Problem
Find the real problem and define it. Explain you understand the problem. The problem is not the cost of airfare, the problem is not having more money for vacation. If you do not understand the problem then your prospective buyers are going to assume that you and your Internet business do not have the solution to their problem.
Your advertising copy can have features but it is the benefits that turn lookers into buyers. A feature is that your knee product can get rid of the pain, a benefit is that it gets them back into the game in a week and is faster, easier and cheaper than a therapist. The feature is that your dog food recipes are healthy, the benefit is that your recipes are cheaper than store bought dog food and make a happy, healthy dog. Focus on what people want to gain.
Explain the Value
Explain why your product is better than an alternative solution. You can make dog food for less than store bought. Your knee will heal faster than with a therapist. Each song normally costs $1, buy the CD and you will pay less than half. Help your potential buyers understand why you priced the product at the priced amount. Offering bonuses can help increase the perceived value. These are key to your Internet business success.
Are you wondering how to get started online? Or need a little how to help?
You can find friendly, easy step by step guides here.
MJ Schrader has a goal of "making your inner rockstar shine in your online business and life" which is reflected in her amiable and instructional forms.
Make your inner rockstar shine and visit http://RockstarGuideBooks.com today.
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