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Competing with other resellers
Many people avoid resell rights products simply because they believe that they cannot compete with other resellers who are selling the same product, or they feel the market for that product may be flooded due to the fact that there are a great number of other resellers.
However, if you really think about it, most people purchase resell rights, and have no intention of reselling the product – they simply wanted the product. Others purchase resell rights to sell the product, but honestly don’t know how, or don’t use very effective marketing techniques. In fact, 90% of the people who hold the same resell rights that you hold are doing it wrong.
You must also consider the market. While it is harder to sell Internet Marketing related products, selling non-Internet Marketing products is easier than you think. The reason it is harder to sell Internet Marketing products is because most of the other resellers will in fact be Internet Marketers who do know what they are doing.
First, you must increase your marketing efforts. By doing more, you will put yourself well ahead of the 10% that are actually marketing the product correctly. Find new markets for the product and new ways to reach them. Consider holding teleseminars or joint venturing with other marketers who have large subscriber lists.
Next, make your package more attractive than other people’s. You typically will not have the right to change the product, but that doesn’t mean you can’t change the offer. Use other products as bonuses, as long as you have the right to give those products away. Beef up your package, and you will pull ahead of the competition quickly. Also, change your sales letter. Don’t use the same sales letter that other resellers are using. Make yours unique.
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