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Derek Crowden | blog

Combining SEO And PR Strategies For Increased Marketing Results

Jan 14th 2015 at 12:43 PM

SEO came a long way in the past year and it managed to change in a way that incorporates a lot more than it did in the past. Optimization basically meant that we tried to get as many related backlinks as possible to a website a few years ago. Nowadays, a huge focus is put on attracting brand mentions that are of a really high quality. It is all about getting others to talk about you at a company level rather than a focus put on some keywords.

Because of the fact that 2015 SEO trends have shifted towards a more buzz oriented approach, it is obvious that public relations can play a huge role in any SEO campaign. In order to properly understand why we should combine these two promotional methods, here are some facts you should be aware of.

Earning Links Through High Quality Content

When you create a PR campaign, you use content that you send out to various media contacts. If the PR news release is good, you are faced with various benefits that many are not aware of. You have a title that would instantly grab audience attention and the content is almost always of a really high quality because of the fact that this is the only way in which media outlets would talk about your business.

PR professionals always offer high quality content, which is always a huge focus of SEO since free backlinks can be earned when the quality is really high. It makes sense to combine the two because of the same standards respected.

PR Will Attract High Authority Links

Public relations helps build relationships with high authority individuals, media outlets and brands. SEO professionals always look for such high authority links and PR professionals already have them. The relationships established with editors, reporters and journalists help brands to earn free links from sites that are loved by Google because of the high authority brought in. Just some mentions from large authority sites can bring in great SEO benefits that would only be possible through hundreds of other links gained through regular backlink tactics.

The Attraction Of Brand Mentions

The role of PR is to make a brand popular. When this happens, people start talking about brands and this automatically means that mentions appear all around the internet. What many do not realize is that mentions are a lot more important for SEO rankings than in the past. As websites and media outlets mention the brand, authority is gained and search engines take notice of your promoted company.

Social Media Campaign Amplification

When content is shared on social media sites, more people get to see it. This can easily result in getting new backlinks. When you take a good PR approach, the social reach would be significantly amplified.

PR gains influencers and industry partners that will surely share social media content. Whenever you do it properly, exponential social growth appears. Content is introduced to more people and is branded to new potential customers, together with outlets that reward companies with brand mentions or links.

 

Google Panda ranking changes highlight the fact that brand mentions are seen as a signal of authority and have an impact in SERP. PR and SEO do stand out as separate entities but as you combine them, more backlinks are gained. This automatically creates an effective digital marketing strategy that Google will love.

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