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David Hurley | DavidHurley

Business Website Design Tips That Can Generate More Sales

Dec 11th 2011 at 4:03 AM

Whether you are designing a new website from scratch or simply want to upgrade your current business website design, there are a several techniques you can use to make your site convert better. Here's a quick look at seven simple website design tips to grab your readers attention, tailor your advertisements to their interests, and keep your website visitors engaged and active.

One of the most important things that you can do to make your website more profitable is organize your top navigation bar with monetization in mind. In general, the top navigation bar is where most people will click when they want to explore your website or are searching for something in particular. With this in mind, it makes sense to have direct links to your money pages in your top navigation bar. Since these pages are designed to maximize conversions, this increased amount of traffic should quickly increase the profitability of your website.

Another simple business website design technique that can make your site more profitable is to tailor the advertisements that you use based upon the topic of the content on that page. For example, if you have a website or blog with 10 categories then each of these categories should have their own set of advertisements. While micro niche websites may be focused enough that the same advertisements can be used across the entire site, larger or less focused websites should tailor the advertisements based upon the category.

A lot of business website owners neglect to monetize their "About Me" page. Of course, the main purpose of the page is to tell your website visitors something about yourself, your background and your mission. However, there's no reason why you shouldn't include a link or two to your money pages, best-selling products, or affiliate offers. For example, if you have created a digital product, then you should mention it as part of your story and include a direct link to it. As an added bonus, many people who link to your website will link to your About Me page which means that you can gain search engine ranking benefits as well.

You should also take some time to make sure that you have a large header advertisement. The header space on your website tends to get the readers attention first, which means that you should use your highest converting offers. Ideally, you should also tailor your header advertisement to match the different categories on your website.

As you want to place advertisements and offers in the areas of your website that attract the most attention from your readers, you don't want your opt-in form to take up too much space if there is another option. A good way to get around this problem is to use a lightbox for your opt-in form so that you can devote the maximum amount of website space to your premium advertisements without missing an opportunity to build your list.

Another simple business website design tip is to always ensure that your most popular content is in the sidebar. While it may be below an advertisement, it should be towards the top of the sidebar. Additionally, in order to save space you should use a tabbed content area. This will allow readers to see the maximum amount of popular content without you sacrificing a lot of space.

Finally, remember to post a link to your squeeze page at the end of each new post that you publish. The first reason for this is to give people something to do after they finish reading your article. If they like what they have read, they will arrive on your squeeze page in a positive frame of mind, which means you stand a much better chance of getting a result from them. The second reason is because some people will want to link to your article; having a link to your squeeze page will help to funnel some of the extra traffic to it for you.

The business website design tips we have discussed in this article are easy to put into place and, depending on the quality, relevance and originality of your website, they should help to increase the number of conversions you are getting from it.

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