Nina Nestoroff | NinaNestoroff

Build Your Affiliate Marketing Business

Feb 25th 2011 at 7:35 AM

One of the easiest ways to start earning online is to become an affiliate marketer. In order to really be successful, you must follow the guidelines that any business would follow.

Your affiliate marketing business is just that... a business. To be successful, you need to treat your business like a business and focus on growth. Your affiliate links are your business; you are the owner of a marketing company, and it is an asset you can grow into more and more assets. Here are three strategies to build your marketing business.

1. Get your own website and domain name

It looks cheap and you look like a "newbie" when you post a long affiliate link in your ads. Domain names are so inexpensive now, you can purchase your own domain name or even have several. You can then either forward your URL to your affiliate link or set yourself up with some free hosting and establish more of a web presence. Your best bet is to write a benefit-full description of your affiliate program and link to your program via an HTML link that is part of your description.

2. Build your own list

Real businesses have repeat customers that they cultivate in order to make more profits. You must do the same. Make a commitment to establish relationships with your customers and especially with visitors to your site. Create an email list to keep in touch. Send out periodic tips or articles and focus on helping your customers. Stop relying on one-shot ads to make you money. Only promote your affiliate links in unobtrusive ways; don't make your emails one big advertisement. That will turn people off to even opening your emails. You have to provide value in all that you do.

One of the best ways to build traffic to your list is to write a short report that describes the benefits of your affiliate program. Make this report available only by email. When someone sends for your report, they are added to your list and you can continue to communicate with them. If you are not providing value, they will unsubscribe. Never take your list for granted.

3. Build traffic to your own site and list

This is where you really make your affiliate links your own business. With your own site, building your list, you are building your business and branding yourself, not just marketing someone else. By doing this, you can market to your own customers over and over again. Do not overlook this point: when your ad redirects a customer to your affiliate link, you have lost that person because you lost the ability to communicate with them on a repeat basis. When you direct customers to your own site and list, they build a relationship with you.

There are many ways to build traffic: write articles, post in forums, market using list builders, advertise offline, etc. My advice is to pick one traffic-building method, work on it for awhile, and master it before moving on to something else. If you focus on offline advertising, write and rewrite your ads until you determine how to get the best response. One really important point to remember here is to always track your ads so that you know what is working and what isn't.

These three strategies will help you build and grow your affiliate marketing business.

2 comments
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Mar 6th 2011 at 1:26 PM by GTBulmer
Hello, Nina: Excellent tips and insight for affiliate marketers. Thanks for posting. GT :-)
   
Mar 6th 2011 at 5:26 AM by mrpgn123
This is great advice ;-)
   

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