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|· Jon Olson Sucks!
Build By Branding
I'm beginning to see the importance of branding. What I don't understand is why I didn't see it before. I need to be recognizable to people. They need to know that they are dealing with an actual person; someone they can contaact and communicate with. I'm going with the whole concept 100%! I used to think I had a handle on it; show my picture and leave it at that. Well people are looking for a bit more. They wanna know that I can be trusted. They want to see me convey valuble information before they even give me the time of day. That's how I always go about it. Now of course we can be pulled in by a good product now and then, but that's never enough to bank on and it certainly won't help us to build our list.
I think the best way to learn about branding is simply watching how others are going about doing it. I mean really stop and look at their page. It shouldn't be that difficult to figure out how they are actually creating their brand. But if you can't, ask them. Nobody ever wants to keep branding a secret; it's just too important. Creating your brand is the real business of online marketing. The fact that we trust ourselves is NOT enough. Not to mention, that if we trust ourselves but don't know how to make others trust us, then we really can't be trusted. Not because we are dishonest, but because we don't really have a leg to stand on when it comes to proving ourselves, backing up our name and bearing our credentials. If we can't do these things, we can't even build a list and will not succeed in internet marketing.
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