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Brand Advertisement Through Promotional Items

Oct 8th 2015 at 1:28 AM

All the industries across the world, except for those that are government, fall under the same pressurized vessel of tough competition. This tough competition is in turn a result of the fast emerging businesses today. To gain an edge over others, each business tries to do something innovative that has never been tried before by others. This is how break-neck the situation is, in the market. In the midst of all this, some genius somewhere thought up a very strange but effective way to create brand awareness for his business. The article does not go into the identity of that person, rather, more into what he did. Distribution of promotional pens to his customers, guests, clients and investors and everybody that he came in contact with did him the trick that was needed to build his brand as one of the leading ones. The pens he gave out carried his company name, logo and motto.

The reason why this trick works is yet to be completely understood, but basically it is rooted in the psychology of humans. When you receive a personalized coffee mug at a company event, there is automatically a thought of surprise in your mind. You think, “Whoa! I get something just for coming here?” A coffee mug is not something you throw away every day, so it sits on your shelf, looking back at you from that perch. Each time you look at that mug, you are reminded of the company that its label proclaims, and the company event that you went to. In the long run, this is what helps the company to gain customers, employees, clients and investors.

Some companies have started the trend of giving their employees custom t shirts to wear at workplace. Studies have shown that this gimmick has actually helped big firms to reduce employee turnover. The reason is, again, very simple to understand. Wearing something that is company provided, with company logo on it, makes the employee develop a sense of belonging with that company. A positive work attitude can then be derived from that employee. It is also beneficial at national-level conferences where many competitors gather, face-to-face. It helps to identify the employees of a company and advertise the countenance, skills and talents of the workforce in a very effectively powerful manner. However, to achieve this impact, the employees need to be completely aware of company’s values. In a similar way, at big events where representatives from all the global corporations are gathering, personalized wine glasses are a popular sight. Wine itself is a symbol of royalty and grace, of affluence and panache. Having company logo, name and motto on something like this would definitely add flair to the air around the bar.

All in all, this is the era that defines businesses in the terms of deliverables and freebies. Those that do it well get it all. If there have to be freebies anyway, why not advertise the firm on them?

To know more about promotional items in Canada, visit

About The Author

Jimmy Davis is a marketing expert who also likes to write various articles and blogs, helping small business houses in generating maximum impact from their marketing strategies. He recommends as the best name to trust if you are looking for promotional items like personalized coffee mugs, wine glasses, pens, t-shirts and the like.

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