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Boost Traffic To Your Event Stall Via These Methods

Nov 10th 2014 at 10:01 PM

Event marketing companies are always looking for ways to increase the number of visitors to their stall to boost the chances of conversions. Is there a fool proof method to accomplish this? While there are no written down rules to get the results you seek, proper planning and strategies do lead to success. Important thing in standing out and make people notice your stall, your brand, and the products that you market.

Here's what you can do.

Planning is the key

In order to draw the maximum amount of traffic to your booth put a proper marketing strategy in place. When it comes to event planning, you should never leave anything to chance for sure. According to the consultants of different trade shows, 70% of the people who come to these events already know which stalls to visit. So, is your stall one among them? Pre-show outreach is the only way to ensure attendance. Before the event, contact your regular customers, solid prospects, and local contacts using e-mail, direct mail, or telephone to let them know.

Selective incentives work the best

Why would people show up at your booth? You need to give them a good reason to do so. There's nothing like a new product to give them an incentive. So, take the help of experiential marketing companies which would promote your event in the best way possible. Discounts and promotions are always welcome, but make sure, that the pricey incentives that you are giving lead to results. Otherwise, it will be a complete waste of time money, and the platform itself.

Aggression works but not an abrasive approach

Feeling and touching is an important part of successful marketing at events. When it comes to face-to-face customer interactions, you cannot deprive them of this and still hope to get away. Experiential approach that helps them to understand and enjoy the process helps your product to attract attention.

Now it's up to you to create that experience. Any small company with a 10” x 10” booth has exactly 4 seconds to attain customer engagement! So, do you have enough marketing ammunition with you to achieve that? A warm, clean environment with nonintrusive yet relevant questions and something FREE, works like magic.

Catch attention with attractive, unique booth

Benefit oriented booth design is a good way to attract attention in a crowded space and make people come to you. When it comes to event marketing, make sure your stall is legible and visible from an aisle down on showroom floor. Give your prospects something to stop at your booth, make sure you have an answer to the customer question, “What does it have for me specifically?” Whatever you are selling should attract your targeted audience and other people simply don't matter.

Simply investing hundreds or thousands of dollars on these events is not enough. You need to ensure that you will get a return of investment at the end of the day.

About The Author

Clint Barton is an event marketing expert and is known to offer some amazing tips on the subject for the general public in the many informative articles that he writes. He recommends EliteMG.com as the best service provider to trust with all your event & experiential marketing needs.

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