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Making Money Online and teach others to do the same
Richard Penny
Online Success Coach
Skype ID = richieace
Richard Penny | earnmassive

Blogging is booming. Look who's blogging... and why.

Jul 1st 2011 at 12:04 PM

In years past, his eminence would have been forced by the hostilities of his brethren to go before the media and submit to questioning. That is not a  thing princes like to do; in fact they abhor this profoundly irritating and degrading event of lese majeste'.


Now they blog... now no one ever sees them sweat... because they no longer sweat at all!


O'Malley, thanks to his growing proficiency as a frequent blogger, dealt with this more than tempest-in-a-tea-cup when HE wanted, how HE wanted... his blog carefully nuanced to his liking. In due course, working behind the scenes, with the message completely his without having to bother with reporters, the matter was solved.... at least this time.


Not as smart:  the Archbishop of Canterbury, Rowan Williams.


Whereas Cardinal O'Mallley got the point about blogs and their utility, the Archbishop of Canterbury, senior cleric  in the Church of England, did not.  In the most recent (June, 2011) issue of the "New Statesman" magazine,  his grace lashes out at the Conservative - Liberal Democrat coalition, which came to power 13 months ago. Williams was appointed in 2002 by Labor Prime Minister Tony  Blair.


Willams, way behind the technology curve, missed a grand opportunity not merely to get his message out to a worldwide audience far larger than the readership of a single magazine, but to grow his list (something no serious blogger can overlook).


He opted for the traditional paper method... and that instantly limited the effectiveness of what he had to say. Had he, instead, set up a blog and posted  his message there... his readership would have exploded and he would have added a host of new readers to his blog... where he could  have worked early and late to convert them to his often irritating point of view.


His grace will learn, however; he really has no choice. No "leader" of any kind does. For all, for each,  it's "blog or atrophy and die." The same applies to you... which is why you must blog today, tomorrow, forever, or create your own irrelevance and obsolescence. a state of affairs you would really not relish.

Richard Penny

Online Success Coach


Skype ID = richieace


Please to comment
Jul 21st 2011 at 4:55 PM by TimRR
well put
Jul 15th 2011 at 10:12 AM by GTBulmer
Hello, Richard: Thanks for posting this Jeffery Lant article. Blogging is such a key element of online marketing, but even blogging is changing as the result of new directions in social media. We need to use every resource at our disposal to help build our business. GT :-)

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