Benefits of Monitoring Social Media
It is thought that social media monitoring is meant for people who are making brand strategies - brand managers and brand gurus, who want to take an organized approach in brand building. But, it can be beneficial for others too. For example, it can be useful to bloggers, business owners, housewives, students, journalist, intellectuals, or anyone else. Here are some insights about the benefit of social media for different kinds of people:
Businesses benefit from social media monitoring: You would definitely want to know what people are saying about your company and your brand. This is the reason why community portals like MouthShut.com and Trip Advisor became popular in the first place. Unlike earlier times, where there were only a couple of such portals, today there are thousands of platforms for people to voice their opinions. Sometimes, you may not even know and there may be a growing protest against your product or service. For instance, if you have clients in a remote city in Japan, where your product is being discussed on a local blog, or a regional community forum. You will have to find out about it yourself, as you are not going to have a dream about it.
Education: For researchers and students alike, monitoring education societies, education committees and organizations, can be very beneficial. They will be better equipped about the courses that are available, the courses that are in demand and the courses educational institutions are more interested in developing. Monitoring communities where people discuss in detail about subjects, is another great method of benefiting through social media monitoring.
News: Social media monitoring can make your work easier, if you want to keep yourself updated with the latest news on a particular area of business or government issues. One of the fastest news release source is Twitter. This medium is used a lot by bloggers, to collect topics to write upon. Monitoring mediums through which news spreads quickly, is the best way of becoming one of the first few people, to popularize a story.
Professional Development: Social media can help in an all round development of your professional capability. Your professional learning as well as network circle can improve, when your professional peers gather and discuss new developments and information about your profession.
Product Development: Businesses can strategize their product development plans according to the latest trends being followed. They can be aware of the latest buzz and things people are looking forward to. With the help of social media monitoring, they can combine their product or service with people's liking and achieve the desired product.
Considering the immense scope of social media monitoring, it can only expedite your efforts to achieve your business goals.
Source : http://www.whatech.com/social-media/blog/30465-benefits-of-monitoring-social-media
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