Benefits of Email Marketing Service

Sep 28th 2015 at 7:57 AM


Email marketing has been considered as a powerful marketing tool by companies who want to promote their services and products. It is necessary email campaigns are well planned and executed ensuring 100 percent delivery to recipients. Email ID has to go through a quality check ensure all email user ID is genuine, existing and part of the registered users of that service or product. It has taken over a decade of refinement, for email campaigns to achieve an 18 percent open ratio and 4 percent click through ratio. Most consumers prefer fewer emails which makes it difficult for email marketing.

The only way to engage a consumer is make your content more informative, personalized and precise. In Delhi, NCR and across India prospects don’t have reservations in giving their email address unlike their mobile numbers. Email or EMailers should have actionable content which is customised to the customer. Email Marketing is most effective when there is compelling copy and use of html templates that are eye catching graphics, while using graphics or image we need to be careful this would engage the reader with an email, it’s likely to hold their attention for a more time duration and prompt follow up action.Click - Bulk Email Service Provider in Delhi

Email marketing programs tend to have a much higher number of subscribers on their list than text message programs. This is partly because of seniority (email has been around as a business tool a lot longer than text messaging), and partly because of the medium itself.

Engagement of an email reader is definitely the way to certainly conversion and then sales, Customers demand more value additions from brands, which mean relevant offers on items or services, at the right time, on the right devices. So it has become imperative for emails have relevant copy which will keep the customer engaged

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