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Derek Crowden | blog

Benefit of having visuals on your website

Dec 12th 2014 at 4:19 AM

Looking at the web today, you will notice an increase in the number of websites using more visuals and videos.  You only need to take a look at the statistics backing visuals to see why they are more important than ever.

Your visuals should no longer be just photos. The increase in popularity of services like Vine mean you can create super short videos as well. All you need is good video software.

In this piece, we take a look at some of the benefits of using visuals on your website.

Visual content draws attention to your product

“Visuals allow your potential clients to see for themselves what you have to offer” says Kate, analyst at bestwebhosting.co.uk. “This makes it easy for you to build trust as they don’t have to read and take whatever you have to say about your products and services, they will be the judge after seeing images or videos”.

To leverage on this, make sure you grab every opportunity to show off your product in use. This will let your potential clients see how the products will work for them.

Visual content can be digested easily and faster

One problem facing web owners is how to get their content through to their target audience, who are being bombarded daily with content. Visual content can be digested much faster so using it increases the chance of your content being seen on-the go.  To take advantage of this, make sure your visual content is super short.  Images should be easy to decode at a glance and videos that are not 6-second vines should not exceed 1 minute.

Visual content can help SEO

While uploading your visuals, you are allowed to use search friendly captions and keywords in the metadata.  When done properly, this can increase your visibility in the search engines.  Many people today search for images and will likely find your website in search results if you have the right image with the right keywords.

Visual content can easily be shared on social media

In the social media world, posts with images/videos get more attention than ordinary text posts. It doesn’t matter if you are looking at Twitter, Tumblr or Pinterest, the situation is the same.   To take advantage of this, increase the number of image based posts you share on your social platforms.

Visual content breaks through language barriers

For most visuals, you don’t need to use too many words for your audience to understand what you are trying to communicate. However, this is not to say that you should throw caution to the wind in creating your visuals.  If your business has an international focus, be sure to create visuals that will be acceptable in every market.

Visual content can help build an audience

Visuals act like a hook that draws in an audience.  Compelling images used in a variety of content is a great way to build your following.  Instead of limiting your visuals for use on social media, make them usable on your other channels, including blog posts, email campaigns etc.  Avoid excessive use of generic videos, and stock images. Your target audience may have seen these images and videos time and again and modifying them to pass your message won’t really do much to help make you a worthy brand in their estimation.

 

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