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Beacon Marketing and Its Effect on Mobile Advertisement

Aug 13th 2015 at 2:34 AM

The iBeacon technology is relatively new in the world of digital marketing. The technology has been developed by Apple for its iOS7 enabled devices and is known to considerably improve the location service functionality of those devices. This is truly a very interesting feature that uses various iOS softwares like camera, maps etc. as well as a number of third party apps using GPS and Wi-Fi for determining the exact location of the device. Based upon already existing Near Field Communication technology, which was used for exchanging information between two devices, iBeacons are actually a better alternative to it. What makes iBeacons critically influence location based marketing is their ability of advertising their presence so that they can be found by other iOS devices specifically looking for them.

When it comes to location based marketing beacon marketing offers implementation of indoor local positioning that uses Bluetooth Low Energy for communicating with other devices via push notifications within a defined area. With a proximity beacon, marketers can now easily reach their target audience and provide them with important product descriptions or discount coupons for influencing their purchasing decision. Using Bluetooth location based technology; the iBeacon technology allows a sensor to communicate with other nearby devices. Marketers have just started to explore the potential uses of this technology but it is already certain that it is going to be an extremely powerful new tool for the content marketers who are now required to come up with new strategies for capitalizing on its potentials.

It is considered by many market experts that iBeacon marketing is going to drastically change the shopping behavior of the consumers. Marketers are now required to get the right content in the right place at the right time with perfect precision because the beacons will allow shoppers to collect real-time information for price comparison, discounts etc. while walking through a store or near a particular item or product. By providing compelling content during the crucial moments prior to making a purchase, marketers can now certainly expect better return on their investments.

The job of content marketers has also been redefined with the arrival of proximity beacons, for he is now required to generate content for a customer who is on the move and they need to explore the many possibilities for effectively leveraging the benefits of this tool. It is really possible to considerably enhance in-store shopping experience with in-depth information provided real time and a growing number of stores are now using this tool for letting their customers know more about the products. It is very much evident that now digital content and the physical world will be more closely tied to each other with this technology that can precisely pinpoint the exact location of the consumers and accordingly customize the alerts they receive on their devices. Increased engagement is another major benefit of Bluetooth advertising as marketers now focus upon providing content that is valuable for the users and this has given rise to smaller but relevant bites of content instead of one-size-fits-all advertisements. For more information on how the mobile advertisement industry has been affected by iBeacons and beacon marketing – you can visit

About The Author

D.Savery is well known for his article on the technologies.Through his article, he gives information about the latest technologies in the field of Mobile marketing. He always refer for the lastest mobile advertising technology in America.

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