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Jon Anderson | webagency15

Basics of pubblicità su internet and the way these ads are optimized

Jul 26th 2015 at 11:57 PM

What are web ads? Advertising on websites is called web ads but it would be too simple definition of a complex process called web ads. When you say advertisement, you mean business. Nothing is free over the web. You would be charged to get displayed on the web pages.

Web ads could be synonym to AdWords. Google provides an on to publicize websites on its pages but it charges an amount on every click the ads get. It is an expensive affair but it gives excellent results. It is an opportunity to target clients and drive quality traffic to websites. Let’s discuss how pubblicità su internet helps websites in getting business.

The best way to take advantage of web ads is to open an account on AdWords. Google being the largest search engine provides quick access to customers. Since most people use Google for searching information about products and services, website owners can expect getting clients from Google AdWords. But it is an expensive affair.

What makes AdWords expensive?

Websites are charged per click and cost of a click is determined on keyword and placement of advertisement. But there is a way to reduce cost of web ads. For instance, you can try preventing users from clicking on your ads accidentally. Also you can be more specific in your approach so that you get targeted customers only. Also you can get Google points that would further reduce cost of your pubblicità su internet.

Ads on social media

Just like AdWords, you can also publish your ads on social media like Facebook and Twitter. If you get business from the ads, the media platforms would charge you for the getting benefitted. But you should know how to make a web ad and where to publish the ad to get maximum eyeballs.

Making of a web ad

The ad should be clear in its approach. The viewers should be able to understand the business promoted by the ads. When the message would be clear, the ad would look more reliable and when viewer would find it reliable, they would click on the advertisement. Second step is making a landing page. It is the landing page that determines success of pubblicità su internet.Landing page is the page where visitors are taken to from the ads. When a visitor clicks on an ad, he is taken to a page called landing page. The visitors makes an opinion on the business promoted on the ad from its landing page.

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