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Basic SEO Tips to Get You Started

Sep 25th 2015 at 1:35 PM

Every business with a web site should make Search Engine Optimization a part of their growth strategy. At its most basic, SEO means finding ways to increase your site's appearance in web visitors' search results. This typically means more traffic to your site.

While intense SEO can involve complex site restructuring with a firm that specializes in this area, there are a few simple steps you can take yourself to increase your search engine ranking.


Monitor where you stand – It simply requires a little effort, and some re-thinking of how you approach content on your site. You won't know if your SEO efforts are working unless you monitor your search standings. It's also important to check your referrer log regularly to track where your visitors are coming from and the search terms they're using to find your site, according to PC World.


Keywords - You should be strategic of placing appropriate keywords throughout your site such as, your titles, content, URLs, and image names. Putting ridiculous amounts of keywords on your site will get you labeled as a spammer, and search engine spiders are programmed to ignore sites guilty of keyword-stuffing. Be strategic in your keyword use.


Link back to yourself – This is one of the most basic strategies for SEO with internal links into your site and is an easy way to boost traffic to individual. The more relevant words point to a page, the more likely that page is to appear in search results when users run a query with those terms.


Create a sitemap - Adding a site map aka a page listing and linking to all the other major pages on your site makes it easier for spiders to search your site. The fewer clicks necessary to get to a page on your website, the better.

Avoid Flash - Flash might look pretty, but it does nothing for your SEO.


Image descriptions - Spiders can only search text, not text in images which is why you need to make the words associated with your images as descriptive as possible.


Content - Your content needs to be fresh and updated regularly and is crucial for increasing traffic. One way to ensure that your site gets new content on a frequent basis is to integrate a blog. A blog is an excellent way to reach out to your clients, create more opportunities for internal and external linking, while giving your site a more personal voice.


Social media distribution - Distribute links to fresh content on your site across appropriate social networking platforms. Whether displayed on your site, or recommended, re-tweeted, and re-distributed by someone else, this strategy multiplies the number of places where visitors will view your links.


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