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Banner Advertising Advantages And Disadvantages

Apr 8th 2012 at 10:12 AM

Are you curious to know what are the banner advertising advantages and disadvantages? Well, we can find tons of advantages over other types of advertising, if we start comparing all of the types of advertising there is. But the main advantages would be these: it doesn’t cost a lot of money to create a banner ad, it is pretty cheap to advertise, you gain brand recognition even if nobody clicks your ad, they are still seeing it and this is a big benefit.

The main disadvantages are that it takes a lot of impressions to get clicks on your ad. People are rarely paying attention to banner ads it is even called “banner blindness” . Well, in my opinion this is more of a global phenomena which should be called “ad blindness” and it is happening not only on internet. So you have to stand out to get attention. Also people are skeptical, they don’t know where they are going to be taken. So they are very careful before clicking any ad.

Here are some of the advantages and disadvantages in more detail:

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