John Banks Jr | banksjr

Attraction Marketing Is About Learning To Build Relationships Online

Aug 19th 2010 at 6:32 PM


If you have decided to develop a following with social network sites with the hopes of creating a customer base you need to understand Attraction Marketing. Think of how you would like to be approached by a stranger, in cyber space. Would you feel comfortable if you accepted an associate and then found yourself receiving advertising, invitations to join groups you've never heard of nor have an interest in? Or would you rather have someone take time and find out what your interests are and share experiences? Just a thought, abiding by the 'Golden Rule' has a profound way of keeping things in perspective. I approach friends on social sites in much the same way as I do when meeting someone in person for the first time. Never do I bring up any of my business ventures because I might sound like I'm trying to sell. Just like it feels when I have some introduce themselves then ask me if I've heard of this company or program and try to sell me on it. There has to be a better way and there is. Just use a common sense approach and do what you'd feel comfortable having done to you. Share things such as any success you may have had that would be in common with the other persons interests. On any social network site you might feel a sense of accomplishment having a high number of friend or associates. So what if you have 1,000, 3,000 or even 100,000 in your network. The numbers mean nothing because unless you can offer all those numbers some form of attraction to want to continue they are just a number to you and you are the same to them. Here's the kicker, build a relationship. No your not trying to become intimate or find a spouse, you should just be trying to seek that common ground you can build on. For example when you ask someone to be your friend send a note letting them know what you think you have in common. Hence the reason they should want to be your associate.


"It is one of the most beautiful compensations in life...

We can never help another without helping ourselves" - Ralph Waldo Emerson


When you find you have something in common with someone that's attraction and you can build a relationship upon it. People will care about what you share, some will even look forward to interacting with you, and assist you in getting your message to millions of people.



Consider this, your profile is the most important way to let someone know who you are, it's like giving a first impression. Be real, be honest and do not try to portray that you are something you are not. That's a concern with many that met people on the Internet, are they who they say they are. Be sure your profile is about you and not your business. Want to show your business then create a Fan Page (more on that later) and invite friends to it. You want to let a person who visits your page to learn about you so show them who you are. Have a picture of yourself and if possible pictures of family members and friends because it helps to show your lifestyle. Be sure to fill in all information, you want to Attract by having something in common. Give information that you feel you would look for if you wanted to start a relationship. Why would I want to let this person in my life? oh, I see we like to read the same books. Seems we like the same television programs. We have something in common or we have nothing in common. But you already know if there is an attraction because you have read their profile before sending them a request to add you as a friend.


Always send a personal message when requesting to be added as a friend. Which would you rather receive #1 - a bland empty request to be added as a friend or #2 - a message that has your name on it with a short note requesting that because you have something in common that you be added as a friend? Believe me I have tested this out and found that by just adding that personal touch you will get more individuals to honor your request. When I receive requests that address me by name and include a short message of introduction I just feel that the sender is going that extra mile with their request.


"Kindness is a language we all understand. Even the blind can see it and the deaf can hear it" - Mother Teresa


Social Sites will give reminders of birthdays for a reason, it will allow you the opportunity to send a birthday wish to your friends. Take advantage of this because you have got to remember that this is really not expected of you. Your expected to send an invitation to join a group or attend a training call not remember a birthday. You know the type. Once I had the same person reach out to me and ask me the same questions via chat every time I showed up on one site. Always the gentleman I would just respond reminding the person that they had asked me about that before and then I'd get dropped like a hot potato. They had nothing else to talk to me about and only wanted to sell me on something. I kid you not this happened more than three times and I felt it was just plain rude. Just sending a birthday wish is a small act of kindness that shows that you care and that act will be remembered. Just like if you had sent a bunch of invites to to business presentations would be remembered. So sending birthday wishes helps in building relationships so just do it.


If you have a business you would like to promote it's best to build a separate page to do such (if you can). A Fan Page will allow you to create business relationships and you can always invite your associates to visit if they would like. No requests to attend presentations should be done from your friend page if possible. This lets it be known that your intention is to be professional and not intrusive or presumptuous. Fan Pages will be discussed in an upcoming report.


Hope this helps to explain how Attraction Marketing is used.


Please to comment
Jan 15th 2011 at 7:15 AM by myprofitrocket
Thank you so much for this very well-written article on Attraction Marketing, John! I really appreciate it! In my opinion, Attraction Marketing is really the best practice in our industry. It works so much better than the hard-sell that we see so often... Take care! Lisa

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