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1 year ago
Attraction Marketing: Have Prospects Seek YOU Out!
Most marketers are working way too hard at network marketing. They hunt and chase down leads and prospects that probably have no interest whatsoever in what it is they are marketing. They buy leads that are not targeted and try to pitch their offers to them, not knowing anything about them or what they seek. This is a waste of time and money.
Attraction marketing is a different approach to network marketing. It's more logical and it just plain works. Which would you prefer? Chasing down people and trying to sell them like some desperate salesman or having people "chase you down", flooding your inbox and voice mailbox with inquiries about your product. I don't know about you but I prefer the latter.
You may ask yourself, "how do I attract prospects and customers to me?" That is a great question. The answer is quite simple. By branding yourself as the expert. By showing people that you are versed in what you are doing and inciting them to turn to you for answers. Don't let the word, "expert" fool you. Most people who are searching for an online business don't know anything about online businesses. So if you happen to know anything more than what they know, then guess what? To them, you are an expert. Ta daaa!! You are now in a position to help them out in some way which in turn helps them get to know you, like you and trust you. Once they do that, they can confidently choose to buy from you.
The best way to start making attraction marketing work for you is to start branding yourself by writing articles and blog posts, and joining forums and social networks. But DON'T use these avenues as a way to spam people by posting affiliate links and attempting to sell them something or build your downlines. Instead, use these avenues to offer them some valuable pointers, tips, and advice on how THEY can succeed. Get them to know, like and trust you. The more you do this, the more you and your name and your image and your expertise circulates around the web and the more credibility you build. Then like magic, you will start getting all those emails and phone calls from people chasing you down, instead of the other way around.
Copyright 2010 by Lisa Washington
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