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Ask "Why" to Avoid the Failure of Company's SEO Campaign

Mar 25th 2015 at 1:52 AM

Whether you are working on your search engine optimization campaign on your own or have hired an SEO company to help you out, frequent appraisal and evaluation is necessary. You need to constantly review the progress of every step of the campaign and ask important questions, such as why certain factors are going right and why some are not working. These regular checks can prevent the failure of an SEO program. Whenever assessing your campaign, ask the following questions:

Are your goals truly achievable?

If the goals are not achievable, you might want to adjust them midway. Some entrepreneurs want to dominate Google with every service and product they offer, which is quite impossible. What is more realistic and practically possible to concentrate on a few services or products at a time, and then building specific goals for each of them.

Is the timeframe and budget realistic?

Don’t make the mistake of expecting results as quickly as possible. Organic SEO takes time. A good SEO company will not try to lure you in with false promises instead; they will set a realistic budget as well as a timeframe and deliver as promised. You need to be willing to invest money and give your SEO professional enough leeway to make your campaign successful. Changes in the timeframe and budget might need to be made along the way.

Why are some keywords performing and others not?

One of the biggest (and sadly, most common) mistakes in SEO is optimizing for the wrong keywords. You cannot just “think” of keywords that you think might work. Proper keyword analysis is necessary. An SEO agency can identify the best keywords to optimize for and can even show you what keywords your more successful competitors are using. Remember: the wrong keywords will either bring no traffic at all, or the wrong kind of traffic.

Are customers staying in your website? Why or why not?

If your content doesn’t interest your target audience, they won’t stay on your site long enough to convert into paying customers. It’s not enough to ensure that your content pages are attractive to search engines like Google you must also ensure that it compels people to stay and read more about your products and services. Make it a point to provide answers to common questions and address your customer’s concerns. They key is to design an online experience that enables people to easily do business with your company. Customers who are happy with your content are more likely to buy something.

About the author:

The article writer Elizabeth Cachay is associated with Turnover. Turnover is a digital marketing firm specializing in Search Engine Optimization, Local Search, Social Media Marketing, Conversion Optimization, Analytics & Tracking, Reputation Management, Mobile SEO, and Spanish SEO.


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