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Article Title Promise

Jan 9th 2011 at 4:09 AM

Published by: Ezine Article

Your article title is more than just an accurate description about what the reader will find in your article body; it’s a promise you make to build a trust relationship with your readership. Ask yourself: “What does my article title promise to give to my reader?”

1. Your article title should promise to deliver your expert information on a specific topic. It should build interest or motivation.

2. Within 2-5 seconds of anyone reading your article, they should be able to clearly see the answer to the promise you made in your article title.

3. Do not bait or trick your reader into being forced to visit your website to see the answer to the promise you made in your article title. This is a credibility and trust violation.

4. If you have a very short article title, be certain that your article body includes the most socially acceptable or expected solution or information that any reasonable person would expect from a short title. Better yet, don’t use very short article titles. Instead, make them longer and more descriptive.

Ask yourself: “Does my article body deliver on the promise made in my article title?”

When you can answer that question with an absolute “YES!”, you know you have the makings of an excellent article.


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