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I am a Personal Wellness Coach. Training and Guiding you through all areas of your life related to your fitness and wellbeing.
The most important is the lifestyle Analysis to help you make valuable time for yourself and realise how important your health really is to you!

I love nature, music, good food, being creative and helping people.
Lucille | Lucille
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Article Marketing : Best Practices

Nov 8th 2010 at 4:15 AM

Article marketing is considered to be one of the best ways to promote a website or business.  If done properly it will increase your website’s traffic as well as consumer confidence and website sales.

There are a few simple rules to follow when you start an article marketing campaign.

Be Clear and Concise

Keep your articles short (between 400 and 700 words) and concise.  Make sure you make your points succinctly.  People do not like long articles.

Your ability to convey information clearly will help your articles read better and have more impact.  Write as little as possible but do not sacrifice clarity for brevity.

Generally speaking you want short sentences and paragraphs.  People tend to respond better when they are presented with short “blurbs” of information.  

Quality is Paramount

Quality of is very important.  If you are not a good writer make sure you hire a good writer.  Consumers will reward quality and punish providers of poor quality content.  If you hire a writer focus on quality and not just price.

Quality is more than just spelling and grammar.  People may forgive a minor grammatical mistake (there is no excuse for a spelling error).  People will not forgive an article that is full of mistakes.

Live Up to Your Promise

If the title of your article makes a promise make sure you live up to it.  Make sure you provide the information you are promising in the title or your audience will lose confidence in you and your company.  Give them what they want and they will reward you.

Leave the Sales Pitch at Home

If you plan to only write articles that are thinly masked sales pitches, rethink your marketing plan.  People will look right through that veil.  You can lose potential customers by offering a sales pitch when they wanted information.

If you keep these best practices in mind you should be able to create and run a successful article marketing plan for your website.  When done properly, article marketing is a highly effective form of Internet marketing with a very high return on investment.

To learn more go to : Generate unlimited and targeted traffic to your website.

Please to comment
Nov 15th 2010 at 3:23 AM by philjansen
Hi Lucille, thank you for sharing I will check it out. Blessings -
Nov 12th 2010 at 5:32 PM by judyhwright
Hello from Montana, Oh, I do like you. We are very kindred spirits and would spend way too much time at lunch if you lived nearby. Lots to talk about. Let's connect soon. jhw
Nov 8th 2010 at 11:44 PM by Lucille
I would say that selling is a "process of elimination" game. When prospecting, your goal is to eliminate the masses that are not interested and call the ones who are so that you are only presenting to qualified prospects. Will your video be part of that process..?
Nov 8th 2010 at 8:53 PM by phmoisan
Teach by example, that's what your article does. :) Can I leave the sales pitch in a video on my iPhone ? :)

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