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Article Marketing 101 - Vendors & Affiliates + Twitter Tips!
Happy Holidays from TheGreenest1!
If you’re an affiliate who’s just starting out and doesn’t have a big budget to spend on your advertising initiatives, or if you enjoy writing, article marketing can be a good way to start promoting products without having to spend a lot of money. Your main investment in article marketing will be your time and creativity.
Article marketing is the technique of writing articles that are posted and distributed online for the purpose of driving traffic to a particular website or product you’re promoting. These articles may be posted on sites dedicated specifically to article marketing, such as Ezinearticles or Goarticles, or could be written for an industry-specific website. There are many different styles of these articles, such as expert advice articles, a review of a product, or many other topics.
For example, let’s say you are promoting an ebook about gardening. You could write an article in an online directory that offers readers some advice about a specific topic, like general tips on growing bigger roses. You could then mention that you learned these tips and more from a particular ebook, and that they should check it out if they’d like even more advice. You’d then post your HopLink, so you get credit if someone ends up purchasing the product.
The additional benefit of article marketing is that if your articles are useful enough, you could become recognized as an expert in a particular field, which could end up generating more exposure and sales for you.
Pros: Free; allows for a great deal of creativity, especially if you like writing; if your article gets shared or distributed around the Internet, it can “go viral,” resulting in a great deal of additional free traffic for you
Cons: Time-consuming; may take a lot of effort before you see articles start generating traffic; can be competitive if there are many other people writing on the same topic
CLICKBANK AFFILIATE TIPS
Something that ClickBank doesn’t require, but that can make a huge difference in attracting affiliates, is setting up a Web page specifically to help affiliates promote your product.
The feedback we have received from affiliates indicates that they are more inclined to promote products that provide affiliates with assistance in their marketing campaigns. Some ideas for tools you could provide to affiliates include:
- Banner images
- Other product images
- Textual ads
- Keyword recommendations
- Cloaking scripts
- Ad content recommendations (such as features or benefits of your product)
- Customized email signature ads
Suggestions of places where affiliates can advertise your product effectively
ClickBank also provides a method for you to recruit affiliates directly from your own Web site. This tool gives affiliates the ability to create an affiliate link for your product directly from your Web site, without having to visit the ClickBank Marketplace first.
If you decide to create a Web page for your affiliates, you should consider listing the Web address as part of your Marketplace description, for added affiliate attraction.
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