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Are You Looking For Me?
…Who Finds Who First Is Very Important.
When you go head hunting and chase your prospect, the whole operation is doomed to
failure because you’re viewed as a nuisance! When they find you and seek you out,
you’re viewed as an expert.
I remember this one appointment I had with my son’s friend’s mom. She was adamantly
opposed to multi level marketing. The whole appointment with her was about as pleasant
as giving blood. I don’t know why I even bothered doing it. (Oh wait – I do know why!
Because everyone’s a prospect!).
Anyways. Towards the end of our lovely time together, I had given up trying to give a
good presentation and I said, “So what’s your single biggest objection to network
She immediately replied, “Taking advantage of your friends and family.”
I don’t know why but it was at that point during that appointment that I realized how
much I truly hated sitting down at someone’s kitchen table and going through my little
flip chart. And I realized that I completely agreed with her.
I used to get so excited about it. For a very long time I believed that network marketing
was "The cure to financial cancer" and it was my job to spread the good news throughout
the land. Maybe you’ve thought that yourself. Maybe you still do.
But what finally hit me – after I began feverishly studying anything about marketing I
could get my hands on – was this: Why make it harder on yourself than you have to?
Why expend valuable time and energy trying to force-feed your opportunity down the
throat of someone who’s entirely indifferent?
Why do that when there are millions of people who actuallydo want to start their own
business? The ones who warrant your attention are the ones who take the initiative and go
out of their way to find out how to do it. These people are prospects.
Another problem with this mentality that really started to wear on me is, if everyone’s a
prospect that means you have to constantly be “on the prowl.”
Anytime you first meet somebody, you’re always looking for that “in.” The “in” that will
allow you to bring up your opportunity. You know what I’m talking about don’t you?
Wouldn’t it be nice to not have to worry about that? To hold a conversation without
thinking of ways to recruit them in the back of your mind? Wouldn’t it be nice to be able
If that idea sounds appealing to you, keep reading. A little later I’ll talk about how to do
this by having people come to you instead.
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