Molly Bell | broadplacead

Are You Creating Great Content for Your Website?

Jun 29th 2015 at 12:04 AM


How much time do you spend developing content for your website? It doesn't matter what site you have, how big or small it is, how new or old it is or even what topic it is based around. The one thing that matters is that you're creating terrific content for your audience to read.


Unfortunately this is where many people fall down. They're not sure where to start. They might have some rough ideas to go on to begin with, but things rarely develop from there. As such it might end up being quite tricky to figure out how to create good content on a regular basis – or even at all.


Clearly, having a plan will help. Regular publishing, whether we're talking about articles or blog posts, will help your site stay relevant in the search results. If you never update your site and never add anything to it, you may end up seeing your site sinking in the results. That will mean fewer people will find it, and then even fewer people will be reading your content.


That's not what you want. So you need to change things. How can you regularly have great content on your website?


Start by brainstorming some ideas. You should decide how often you want to add content and stick to it. Don't opt for daily updates unless you know you can keep it up. It's better to opt for, say, twice a week and stick to that. If you really get stuck you could outsource some copywriting services to take the pressure off you to write content all the time.


Make sure you know which topics you need to write about too. Your site might be focused on one topic but there could be different sections within that topic that could work well too. Make a note of them and jot down some ideas for titles and content. Then you have a pool of ideas to work from.


Make sure you spend time revising your content too, and let your character shine through. Don't be afraid to be different! Good content that's unusual and quirky stands out and tends to find a bigger audience. If you really struggle with writing, use good-quality copywriting services to help you out. You can always supply the ideas if you have specific topics you'd like to see content written on.


As you can see this gives you a lot to think about. You can probably see though that there are numerous ways you can start adding some great content to your website from today onwards. Once you think about it and you start putting a plan together, you might be surprised at the outcome. If your traffic and interest start increasing, your hard work will have been worth it.

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