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I am Bill Gelwick, Social Media Strategist, writer, marketing specialist and one of two founding partners at

Social Media has become quite the Buzzword in recent years, but there is a reason for that. Facebook, Twitter and LinkedIn are the new ABC, CBS and NBC.

Yes, I know everyone likes to focus on Social, but the other half of that is Media. These are still media channels, they just happen to support two way communication, which is the paradigm shift of our day.

Previously, Media meant being talked to. Now, it's a two way conversation. We have come to expect to be able to interact with a brand, and get response quickly. Studies show that Twitter users expect a response within 30 minutes when they engage a brand, especially with customer support issues.

Before, you could talk to the TV (You know you have done it), but it didn't' respond. @Reply to a tweet though, and you can get a response from someone in almost any company.

For business owners, this creates some challenges. How do you keep up with promotions on Social Media, managing customer service, generating quality content and still manage to actually operate your business?

That is where we come in. Through our free content at we provide information to help business owners of all types and sizes manage their Social Media activities.

We will soon be publishing several books on Kindle covering various aspects of doing business on Social Media as well as opening a self paced Social Media course, The MuchSocial Academy.

Stay Tuned for further updates. You will be glad you did. And please "LIKE" our page at the link below for more updates and daily curated content from the top minds in Social.
Bill Gelwick | AbdeelMarketing

Are You a Recruiter or a Sponsor?

Nov 29th 2010 at 8:01 PM


Would you consider yourself a recruiter or a sponsor? Do you know the difference?


This article will help you see the difference, and help you become more successful with your business. Let’s look at an example of how each operates.


The Recruiter:


The Recruiter is a sales person. To the Recruiter it is all a "Numbers Game". He follows the motto of "If you get 100 no’s, it just means you are that much closer to a yes. This person rarely gets to know the people he recruits. If he does, he will typically stop communicating if the new recruit fails to perform.


None of this is his fault. This type of thinking has been the conventional wisdom for decades with any referral based system. The "Old School" MLM way of thinking had issues back then, and does NOT work any better today.


The Sponsor:


The Sponsor is a people person either by nature or through coaching. A Sponsor knows WHY he is in business and excels at helping others. To the Sponsor, nurturing a handful of relationships is far more effective than brief contact with thousands of people. His people stay engaged because he takes a genuine interest in them.


It may seem, at first, like being a Sponsor is a lot more work. In actuality, it is much easier. Think about it. Would it be easier to talk with friends and help them out or try to sell something to thousands of people? Now that is a simple choice. The only real trick is to be genuine. If you do not have a genuine concern for people, and teach them the importance of this, you will not get very far.


In short, if you are involved with any sort of referral based program, you want to be a Sponsor, not a Recruiter.


The first step is to determine "WHY" you want to run your own business. "To make money" is not a reason either. What you want to do with that money is your "WHY". Do you want to stay home with your family? Maybe you want security from things like layoffs. Whatever your "WHY" is, write it down. Put it on sticky notes all over your house. Put it on your screen saver. Basically, keep it visible so that it stays in your thoughts all day.


Once you have your "WHY" help your people determine theirs and help them achieve their goals. Don't focus on building a business. Build people and let the business grow as a result.


If you are looking for this kind of support follow me and send me a message. Whether or not you wish to take part in any business venture with me, I will do everything in my power to assist you.


A few close friends and I are currently working on a program for the sole purpose of being a support system for internet marketers. We will be offering coaching and mentoring with a phenomenal mastermind group and more resources. Watch my updates for more information on this over the next couple of months.


Please to comment
May 5th 2011 at 7:48 PM by brunohill
Thank you for this article. It has inspired me to check my motivation!
Feb 13th 2011 at 5:05 PM by TerriLPattioMLMmento
Yes indeed being a mentor with a servant's heart. YOU must get rid of your agenda about making the money, that is not easy to do but once you do that, everything else will fall into place. It's the only way to be. Thumbs up to you for a wealth written article and having that desire to help others. I am very happy to know you Bill.
Feb 13th 2011 at 1:00 PM by AbdeelMarketing
You're right Ciara. Most people treat network marketing, or any type of referral based system, as a sales business. When over 60% of people in almost every type of sales job quit without ever making a sale, why on earth would anyone want to follow such a failed model?
Feb 13th 2011 at 12:49 PM by CiaraM
I think the way you pointed that out was excellent Bill. It's sad that more and more people are brought into the industry this way, and why it receives the bad reputation it does. I think we all can slowly turn this problem around and show people that we do care about them and how it would be a win-win for all of us if we band together.
Dec 2nd 2010 at 1:41 PM by drkelp
Good point, I am a sponsor with lots of referrals.

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