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Jon Smith | pandavanlinesus

Animated Explainer Video – Creating an Emotional Connection by Telling a Story

Feb 24th 2015 at 3:22 AM

An animated explainer video is the best way to explain information and concepts to the users. They stay interested and spend more time on the website if there is a visual representation of the concepts. Written texts may not be as engaging as the video editing. Animation can be innovative and proves to be a great addition which attracts users to the website. Every business and its products need an explainer video to create popularity and to grow effectively.

Explainer videos are affordable and will make an effective marketing strategy for the business. There are many reasons as to why every business should make use of these videos for promoting their products.

  • Users who visit the website are converted into customers as they tend to spend more time on the site. Explainer videos are created for popular products as the users are more likely to make a purchase once they get to see its working. Explainer videos not only help in promoting the business but it also keeps track of which product is more popular among the users by recording the number of times the video has been viewed.
  • Written content is always tricky and people may misinterpret the content of the text. Videos can help in explaining the product and the service that is provided by the business. It is easier for the users to understand the usefulness of the product when someone is explaining it to them, as it connects better with the user. Animated explainer videos can state why the customers should choose this business over other businesses with the same products or services.
  • Business websites gain more popularity through recommendation and word of mouth. Social networking has become a medium to not just communicate with each other but to spread the word about new businesses and products.Promotion Videos and images posted on the website can be shared by the customers on their social networking site.
  • It is important for the website to make it into the top results on search engines. Websites with endless texts rank very low on the search engines. Generally, users do not possess the patience to go through blocks of text in order to learn about the product. This makes the website stale and has less exposure. It takes only one minute for a person to decide whether to buy the product or service. Videos are the best way to attract potential customers.
  • It is the age where videos can become viral over Youtube. As the viewers of the video increase, it goes viral and gains popularity all over the world.

Corporate video production companies are employed by the business websites to create an engaging explainer video, in order to market and promote their products and services to potential customers.

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