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An E - Marketing Tactic that Works
These days an e- marketing strategy plays a essential part of small company marketing strategies (or any size company marketing strategies for that matter). Web site marketing is an important part of just about any company, small or big.
You can't put up a attractive (or any) web site and expect that people will just come. You have to let them know, IN EVERY POSSIBLE WAY, that your web site is there. This HAS to be part of any Internet marketing strategy you use. This is truly a main marketing standard. Customers are not going to search for you, you have to search for them.
Promoting your web site on-line and building traffic is the subject of thousands of web pages, newsletters, books, courses and seminars. Using the web to promote your site, still, assumes that your customers are surfers. But there is a big percentage of our population that is not as good with the internet as we would like them to be.
So, what about the big percentages of the population who aren't? They will just find out about you through offline marketing and public relations media. This is acutely true if you serve a fairly local market. Fortunately these are the easiest and cheapest prospects for you to reach off-line.
Key Off-Line Internet Marketing Plans
Here are a few of the ways to make your web site well-known(this list was taken directly from the Traffic Building Volume of Ken Evoy's brilliant book, Make Your Site Sell! 2002:
· TV, print and other advertising
· Stationary and business cards
· Catalogs, fliers, billboards, blimps, etc.
· Direct mail (prominently on every document)
· Telemarketing (make it part of the script)
· News releases to targeted media.
The key principle, to which you can put in all your imagination, is INTERNET MARKETING APPROACH INCLUDES ANY AND ALL MEANS OF GETTING YOUR WEB PAGE RECOGNIZED AND VISITED BY TARGETED PROSPECTS.
Unless you have a high budget, the TV, radio, classified ad route is not recommended but if you do run ads, be sure to bring up your web page everywhere. Make it part of your Internet Marketing Tactic.
Another guiding principle is that your off-line internet marketing activities should make it easy for your prospect to go directly to your web site. One of the finest ways to market your website off-line is direct mail postcards.
If your prospect sees your website on a billboard as she's driving home, she probably won't look you up when she gets to work the next day.
This is not the only medium that has troubles like this. Newspapers are bulky, radio has to spell it out and like before most people are driving at the moment. On the other hand, if your prospect is sitting at her laptop and a post card arrives in the mail announcing your web site, she can just turn around and type in your URL and she's at your web site.
Now if somebody is in the office reading a trade journal and comes across an article about you in the magazine, it's not hard for him to copy your URL into his browser and pay your page a visit.
I'm not saying that those other methods won’t drive traffic to your page, but it will take several impressions and repetition to get them to remember your website's address.
On the other hand, direct mail postcards are commonly gotten at the home or office where a computer is present, and if received someplace else they are small enough to keep with you until you can get to a computer. This way, your prospective customer will be able to take the take right over to their PC, type in your URL and go right to your webpage. Genius!
I have seen the greatest success in off-line web page promotion with direct mail ads, and specifically direct mail postcards.
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