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Affiliate Marketing Lesson #2: What Everyone is Looking For
So this kid in the neon green shirt is standing on the busy
corner holding a sign with an arrow, trying to wave cars down.
The sign says "Jane's Lemonoliciousness". One out of one hundred
cars turns because they've bought from Jane before and know they
The sign says "Coffee". Sixty out of 100 cars turn because they
want that caffeine. The problem is that Jane is selling lemonade.
No one buys anything. Well, maybe one guy is really thirsty. But
The sign says "Cold Lemonade". 25 out of the one hundred cars
turn and 20 of them buy lemonade.
And that skinny little kid makes a great commission.
These are the basic principle behind choosing the right keywords.
You need to find what words that other people are using to look
for the product you're promoting.
The free way to do this is to use the Google Adwords Keyword tool.
Now, on the internet you have another problem. Your sign for
lemonade is next to a huge billboard for lemonade pointing to a
popular specialty store on the other side of the street.
You're not going to get anyone to turn if all your sign says is
You need to pick something that there's less competition for.
Maybe "Icy cold lemonade" Or "Pink lemonade".
Look at the keywords that the tool you are using suggests and
look at how many webpages come up when you type those keywords
into the search engine. Pick one primary keyword and a few
secondary keywords that have low competition and medium traffic.
What low and medium mean will change depending on the product
you've chosen to promote.
Tomorrow I'll show you what you're going to be doing with
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